[{"data":1,"prerenderedAt":834},["ShallowReactive",2],{"mc:\u002Fqr-code-glossary\u002F":3},{"blocks":4,"title":833,"desc":14},[5,9,12,15,17,19,21,23,25,27,29,31,33,35,37,39,41,43,45,47,49,51,53,55,57,59,61,63,65,67,69,71,73,75,77,79,81,83,85,87,89,91,93,95,97,99,101,103,105,107,109,111,113,115,117,119,121,123,125,127,129,131,133,135,137,139,141,143,145,147,149,151,153,155,157,159,161,163,165,167,169,171,173,175,177,179,181,183,185,187,189,191,193,195,197,199,201,203,205,207,209,211,213,215,217,219,221,223,225,227,229,231,233,235,237,239,241,243,245,247,249,251,253,255,257,259,261,263,265,267,269,271,273,275,277,279,281,283,285,287,289,291,293,295,297,299,301,303,305,307,309,311,313,315,317,319,321,323,325,327,329,331,333,335,337,339,341,343,345,347,349,351,353,355,357,359,361,363,365,367,369,371,373,375,377,379,381,383,385,387,389,391,393,395,397,399,401,403,405,407,409,411,413,415,417,419,421,423,425,427,429,431,433,435,437,439,441,443,445,447,449,451,453,455,457,459,461,463,465,467,469,471,473,475,477,479,481,483,485,487,489,491,493,495,497,499,501,503,505,507,509,511,513,515,517,519,521,523,525,527,529,531,533,535,537,539,541,543,545,547,549,551,553,555,557,559,561,563,565,567,569,571,573,575,577,579,581,583,585,587,589,591,593,595,597,599,601,603,605,607,609,611,613,615,617,619,621,623,625,627,629,631,633,635,637,639,641,643,645,647,649,651,653,655,657,659,661,663,665,667,669,671,673,675,677,679,681,683,685,687,689,691,693,695,697,699,701,703,705,707,709,711,713,715,717,719,721,723,725,727,729,731,733,735,737,739,741,743,745,747,749,751,753,755,757,759,761,763,765,767,769,771,773,775,777,779,781,783,785,787,789,791,793,795,797,799,801,803,805,807,809,811,813,815,817,819,821,823,825,827,829,831],{"t":6,"l":7,"x":8},"h",2,"QR code glossary of technology terms",{"t":6,"l":10,"x":11},3,"Barcode",{"t":13,"x":14},"p","A representation of stored information that can be optically read or scanned by a device. More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FBarcode",{"t":6,"l":10,"x":16},"QR Code",{"t":13,"x":18},"Quick Response matrix represented typically by a grid of black squares over a white background, that can store a variety of types of information and data. Also known as: Quick Response Code, 2D Code.",{"t":6,"l":10,"x":20},"QR Code, Version Information",{"t":13,"x":22},"There are many different versions of the QR codes. This identify which one is being used in a particular code.",{"t":6,"l":10,"x":24},"It stores information about the error correction level and the masking pattern.",{"t":6,"l":10,"x":26},"QR Code, Data and error correction keys",{"t":13,"x":28},"It contains the information of the code itself and allows the QR code to be scanned even when partially obscured.",{"t":6,"l":10,"x":30},"Everything within a QR code that can’t be damaged or covered, in order for the QR code to work.",{"t":6,"l":10,"x":32},"QR Code, Position Pattern",{"t":13,"x":34},"It determines the direction, allowing 360º reading of the code.",{"t":6,"l":10,"x":36},"QR Code, Alignment Pattern",{"t":13,"x":38},"It ensures that the code can be read in case it’s printed on a curved surface or distorted because of the angle.",{"t":6,"l":10,"x":40},"QR Code, Timing Pattern",{"t":13,"x":42},"They enable the decoder to determine the width of the data matrix.",{"t":6,"l":10,"x":44},"QR Code, Quiet zone",{"t":13,"x":46},"It helps isolate the code of its surroundings.",{"t":6,"l":7,"x":48},"Types of QR Codes",{"t":6,"l":10,"x":50},"Dynamic QR Code",{"t":13,"x":52},"A QR code that offers the ability to change its content as many times as the user wants, without having to reprint the code.",{"t":6,"l":10,"x":54},"Static QR Code",{"t":13,"x":56},"A QR code that only redirects to one of many possibilities and cannot be changed.",{"t":6,"l":10,"x":58},"Micro QR Code",{"t":13,"x":60},"A QR code that has only one orientation detecting pattern, allowing it to be placed on a smaller place, but having less storage information. More information: http:\u002F\u002Fwww.qrcode.com\u002Fen\u002Fcodes\u002F",{"t":6,"l":10,"x":62},"iQR Code",{"t":13,"x":64},"A QR code generated with rectangular modules.",{"t":6,"l":10,"x":66},"SQRC",{"t":13,"x":68},"A QR code with reading restricting functions, mainly used for private information.A QR code with a canvas area that can be used to insert letters and images within it.",{"t":6,"l":10,"x":70},"Frame QR",{"t":13,"x":72},"A QR code with a canvas area that can be used to insert letters and images within it.",{"t":6,"l":7,"x":74},"QR Code Utilities",{"t":6,"l":10,"x":76},"QR Code Error Correction Rate",{"t":13,"x":78},"A feature that allows a QR code to be readable even if it is partially covered.",{"t":13,"x":80},"A platform in which users can create QR codes, choosing from a variety of redirecting options as well as customizing the QR code’s appearance. Also known as: QR Code Maker, QR Code Creator.",{"t":6,"l":10,"x":82},"QR Code Scanner",{"t":13,"x":84},"A software or device that allows the user to access the QR code’s information by opening the app and placing the devices camera in front of the code. Also known as: QR Code Reader, QR Code App, QR Code Decoder.",{"t":6,"l":10,"x":86},"QR Code Scanner Online",{"t":13,"x":88},"Much like the QR Code Scanner, this one allows you to scan a code online.",{"t":6,"l":10,"x":90},"QR Code Beautifier",{"t":13,"x":92},"A utility that allows the user to customize the QR code’s look by adding colors, a background, a logo or even softening its borders. Also known as: QR Code Designer.",{"t":6,"l":10,"x":94},"QR Code Tracking",{"t":13,"x":96},"A system to retrieve the statistics of a QR code. Sorting options range from device used to scan the code, browsers in which the information is displayed, the user’s age and gender, and more.",{"t":6,"l":7,"x":98},"Other QR Notions",{"t":6,"l":10,"x":100},"Barcode Reed-Solomon Error Correction",{"t":13,"x":102},"An error correction system for barcodes created in 1960 by Irving S. Reed and Gustave Solomon. More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FReed%E2%80%93Solomon_error_correction",{"t":6,"l":10,"x":104},"QR Code Advertising",{"t":13,"x":106},"A marketing endeavor that uses QR codes.",{"t":6,"l":10,"x":108},"Custom QR Code",{"t":13,"x":110},"A customized QR code.",{"t":6,"l":10,"x":112},"QR Link",{"t":13,"x":114},"Where the QR codes redirects to. May be a URL, a vCard, a Social Media Fan Page, a YouTube Video, etc.",{"t":6,"l":10,"x":116},"QR Mobile Page",{"t":13,"x":118},"A customizable web page that can be customized via a QR code generator.",{"t":6,"l":10,"x":120},"Mii QR Code",{"t":13,"x":122},"QR codes used specifically on Nintendo platforms suchs Wii or Nintendo 3DS.",{"t":6,"l":10,"x":124},"Bridge",{"t":13,"x":126},"A redirecting page that pops up right after scanning the QR code and before the actual content is displayed.",{"t":6,"l":10,"x":128},"To Tag a QR Code",{"t":13,"x":130},"The action of scanning or tagging a QR code. More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FMobile_tagging",{"t":6,"l":7,"x":132},"Mobile Data Transfer",{"t":6,"l":10,"x":134},"1G",{"t":13,"x":136},"The first generation of mobile data technology. More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002F1G",{"t":6,"l":10,"x":138},"2G",{"t":13,"x":140},"The second generation of mobile data technology. More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002F2G",{"t":6,"l":10,"x":142},"3G",{"t":13,"x":144},"The third generation of mobile data technology. Download rates between 2-5 Mb\u002Fs. More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002F3G",{"t":6,"l":10,"x":146},"4G",{"t":13,"x":148},"The fourth generation of mobile data technology. Download rates between 5-25 Mb\u002Fs. More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002F4G",{"t":6,"l":10,"x":150},"5G",{"t":13,"x":152},"The fifth and actual generation of mobile data technology. More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002F5G",{"t":6,"l":7,"x":154},"Web Marketing and Advertising",{"t":13,"x":156},"A\u002FB TestingA split testing in which some users test prototype A, while others test prototype B.",{"t":13,"x":158},"Accidental ClickA click that occurs by mistake. Comes into account when retrieving stats of content accessed or seen.",{"t":13,"x":160},"Acquisition RateThe percentage of participants who opts in on a mobile marketing campaign, given by the total number of participants that were offered divided by the total of users.",{"t":13,"x":162},"Ad ImpressionWhen a user views an advertisement.",{"t":13,"x":164},"Ad SpaceThe place reserved for an advertisement in an application.",{"t":13,"x":166},"Ad UnitThe support in which an advertisement is shown, such as a rectangular banner.",{"t":13,"x":168},"AdvertisementAny piece of multimedia material that promotes a brand, product or service.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FAdvertising",{"t":13,"x":170},"Advertisement ActionAny interaction or communication related to an advertisement.",{"t":13,"x":172},"AdvertiserThe organization or individual who places the advertisement.",{"t":13,"x":174},"AdWordsGoogle’s sponsored links program.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FAdWords",{"t":13,"x":176},"Affiliate MarketingAn agreement between a content provider and a person or entity to provide financial support in exchange of offering products or services to users.",{"t":13,"x":178},"AggregatorAn intermediary service (management, administration) provided by a company between content providers, application providers and the mobile phone service carriers.",{"t":13,"x":180},"AirtimeThe user’s time consumed in minutes when making and receiving calls.",{"t":13,"x":182},"Alert MessagesPush notifications that demand action by the user.",{"t":13,"x":184},"Alert ToneA sound that is triggered when a device receives a notification.",{"t":13,"x":186},"AlertsMultimedia notification that appear when a user opts in to receive such information.",{"t":13,"x":188},"ALT tagA text that is shown while an image loads on a device.",{"t":13,"x":190},"Anchor TextA link’s text.",{"t":13,"x":192},"AndroidGoogle’s operating system, and currently the most popular.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FAndroid_(operating_system)",{"t":13,"x":194},"Android SDKGoogle’s development kit offered to those that want to build apps for Android OS.",{"t":13,"x":196},"ApplicationA software that promotes mobile marketing endeavors",{"t":13,"x":198},"App AnalyticsAn applications’ statistics retrieved to study its awareness and improve its reach.",{"t":13,"x":200},"App FunnelsEvents that help understand how a user interacts with an app and track their moves along the app itself.",{"t":13,"x":202},"App MarketingEverything that has to do with promoting apps, improving user experience and engaging app users.",{"t":13,"x":204},"App MonetizationThe provider’s way to make money out of the app by in-app advertising, charging for the app, etc.",{"t":13,"x":206},"App Originated MessageA multimedia message sent from a mobile application.",{"t":13,"x":208},"App ProviderThe organization or individual that offers a mobile software.",{"t":13,"x":210},"App Ranking AlgorithmA program in which apps are sorted in the store’s library.",{"t":13,"x":212},"App ReviewsUsers or experts critiques on how an app functions.",{"t":13,"x":214},"App StoreApple’s online store for iOS users.",{"t":13,"x":216},"App Store Optimization (ASO)The betterment of your app store page’s visibility by optimizing the title to including focus keywords.",{"t":13,"x":218},"App TerminatedA multimedia message received by a mobile application.",{"t":13,"x":220},"App VersionsThe many iterations an app may have until it reaches its most stable version.",{"t":13,"x":222},"AsynchronousA time delayed type of communication.",{"t":13,"x":224},"Augmented RealitySuperimposes a computer-generated layer on top of the user’s view of the real world, thus providing a composite view.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FAugmented_reality",{"t":13,"x":226},"Average Revenue Per UserThe average income and outcome generated by a carrier’s user.",{"t":13,"x":228},"B2BA transaction between the businesses.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FBusiness-to-business",{"t":13,"x":230},"Background Audio AdMMS message with a background audio clip, such as a jingle.",{"t":13,"x":232},"BandwidthThe amount of data, based on bits, kilobits or megabits per second, that can be put in a connection.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FBandwidth_(computing)",{"t":13,"x":234},"Banner MessagesPush notifications that appear at the top or the bottom of a user’s screen and disappear after a few seconds.",{"t":13,"x":236},"Banner SizeThe pixel size of an image advertisement.",{"t":13,"x":238},"Billing AggregatorA provider of one or more billing systems for mobile applications, such as Credit Cards or PayPal.",{"t":13,"x":240},"Bill Face DescriptorBilling details displayed on a user’s mobile bill.",{"t":13,"x":242},"Binary Runtime Environment for Wireless (BREW)A development software for wireless devices that use CDMA technology.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FBinary_Runtime_Environment_for_Wireless",{"t":13,"x":244},"BitmapA digital image format.",{"t":13,"x":246},"Blink MessageA blinking text message.",{"t":13,"x":248},"BluetoothA wireless communication technology that allows devices to exchange data over short distances.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FBluetooth",{"t":13,"x":250},"BrandingThe development of a brand identity.",{"t":13,"x":252},"BREW ApplicationsA software developed for mobile devices with BREW technology.",{"t":13,"x":254},"Broadcast videoVideo transmitted on user’s handset, allowing the user select the content.",{"t":13,"x":256},"Call-to-ActionAn instruction (click a link, call a phone number, send a mobile text) sent to a receiver to act upon.",{"t":13,"x":258},"CampaignAn advertising endeavor that promotes a unique message or theme, that can have different flights.",{"t":13,"x":260},"CapacityA mobile network’s ability to support different tasks, such as calls, messaging, etc.",{"t":13,"x":262},"CarrierA wireless communication service provider.Also known as: Service provider, Operator.",{"t":13,"x":264},"Cascading Style SheetA style sheet that defines the presentation of a web site.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FCascading_Style_Sheets",{"t":13,"x":266},"ChatAn asynchronous program, allowing two or more users to interact.",{"t":13,"x":268},"Chat BotA response generated by computer in a chat environment.",{"t":13,"x":270},"Clear and Conspicuous NoticeA set of documents that include instructions, terms and conditions and relevant information of a marketing endeavor.",{"t":13,"x":272},"Click-Through Rate (CTR)The number of users that clicked on a link to get more information upon receiving a B2B message.",{"t":13,"x":274},"Code Division Multiple Access (CDMA)A radio communication’s channel access method used in the US.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FCode_division_multiple_access",{"t":13,"x":276},"CohortsUsers that succeeded in a completing an action on a specific time.",{"t":13,"x":278},"Combination AdAn image and text based advertisement.",{"t":13,"x":280},"Commerce AdvertisingAds on mobile devices.",{"t":13,"x":282},"Common Short Code (CSC)A combination of numeric digits that a mobile device user has to send in order to fulfill a campaign goal.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FShort_code",{"t":13,"x":284},"Compact HTMLHTML for mobile devices.",{"t":13,"x":286},"Complete MMS AdAn MMS that is composed entirely by an advertisement.",{"t":13,"x":288},"ConfidentialityInformation that cannot be accessed publicly.",{"t":13,"x":290},"Confirmed Opt-inThe verification of a user who has subscribed to a program or initiative.",{"t":13,"x":292},"ConsiderationTo access a product or service by purchasing it.",{"t":13,"x":294},"Content AggregatorAn organization that redistributes products or services.Also known as: Publisher’s Aggregator",{"t":13,"x":296},"Content PreviewA sample of mobile content displayed within an advertisement.",{"t":13,"x":298},"Content ProviderAn organization that generates multimedia products or services.",{"t":13,"x":300},"ContestAn advertising promotion that offer a prize.",{"t":13,"x":302},"Conversion RateThe percentage of users who turn from site visitors to paying customers. The rate differs according to the business’ goals.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FConversion_marketing",{"t":13,"x":304},"Conversion TrackingA measurement that shows consumer interactions with a specific brand or product that helps advertisers study marketing efforts.",{"t":13,"x":306},"CookieSmall piece of data from a web site that is stored in the user’s web browser. The data may include email addresses, user names, etc.",{"t":13,"x":308},"Cost Per Acquisition (CPA)The cost of converting a viewer or user into a customer.",{"t":13,"x":310},"Cost Per Click (CPC)The cost when a user clicks on a digital ad.",{"t":13,"x":312},"Cost Per Impression (CPI)The cost when a user views an online ad campaign.",{"t":13,"x":314},"Cost Per Install (CPI)An advertising model where the advertiser pays for each installation linked to the advertisement, typically of a mobile app.",{"t":13,"x":316},"Cost Per Thousand (CPM)A fee that is based on the number of impressions that may result when users view an ad.",{"t":13,"x":318},"CouponA document or a ticket that can be redeemed for a financial discount when purchasing a service or product.Cross-Carrier Mobile-phone Voting ApplicationA program that renders user’s votes on multiple mobile carriers.",{"t":13,"x":320},"Cross-PlatformApps that are available on multiple operating systems.",{"t":13,"x":322},"Customer Care and BillingAn area or department that offers user support and billing information.",{"t":13,"x":324},"Daily Average User (DAU)The number of users that are using an application over a day.",{"t":13,"x":326},"Data ChargingThe cost of data services for mobile networks, payed by use or by a pre set rate.",{"t":13,"x":328},"Data CollectionA recollection of statistical information that is retrieved to analyze and plan a marketing campaign.",{"t":13,"x":330},"Data MatrixA two-dimensional barcode of black and white modules.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FData_Matrix",{"t":13,"x":332},"DeckThe default home page of a phone’s browser and portal of links to content.",{"t":13,"x":334},"Delivery ReportA notice that acknowledges a successful interaction.",{"t":13,"x":336},"Demand Side Platform (DSP)An interface where mobile advertisers can retrieve ad and data exchange information.",{"t":13,"x":338},"Designated Market Area (DMA)One of 210 unique geographic regions in the United States.",{"t":13,"x":340},"Digital Multimedia BroadcastingMultimedia sent to handsets via a digital radio transmission.",{"t":13,"x":342},"DimensionsA filtering method of user information such as device used, users, etc.",{"t":13,"x":344},"Direct to Consumer (D2C)Products or services that are targeted to the end consumer.",{"t":13,"x":346},"Download videoThe complete download of a video file on a mobile device before it starts playing.",{"t":13,"x":348},"Dual BandTwo frequencies or bands that are compatible with a handset.",{"t":13,"x":350},"Dynamic OptimizationA method in which buying behavior can be automatically modified based on empirical data.",{"t":13,"x":352},"End-UserThe consumer that acquires or uses the service or product.",{"t":13,"x":354},"Enhanced Data rates for GSM EvolutionThe ultimate stage of the standard GSM and an intermediate between 2G and 3G data transfer technology.",{"t":13,"x":356},"eCPM (effective cost per mille\u002Fthousand)A formula that determines the effective cost per thousand impressions.",{"t":13,"x":358},"EventsThe user’s actions taken during an app’s session.",{"t":13,"x":360},"Event AttributesA contextualized description of an app’s event.",{"t":13,"x":362},"Expandable ad formatsAds that expand upon user interacting with it, such as in-banner video or interstitials.",{"t":13,"x":364},"Extensible Markup Language (XML)A markup language to encode documents readable by humans and machines.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FXML",{"t":13,"x":366},"Extensible HyperText Markup Language (XHTML)An upgraded, more extensive and multi operative version of HTML.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FXHTML",{"t":13,"x":368},"feMtocellA small station that improves a carrier’s signal when the quality is low.",{"t":13,"x":370},"Finger PrintingA user’s activity tracking method based on a time stamp or a network visited.",{"t":13,"x":372},"Fixed Mobile ConvergenceA mobile device that can change from a carrier network to WiFi.",{"t":13,"x":374},"FlightPart of a campaign.",{"t":13,"x":376},"Free to End User (FTEU)An application delivered to the end consumer by opting in free of charge.",{"t":13,"x":378},"Frequency CappingLimits the amount of ads shown.",{"t":13,"x":380},"Full Music DownloadThe complete download of an audio file on a mobile device.",{"t":13,"x":382},"GalleryA group of menus that hold links to third party content, that can be accessed from the mobile carrier’s main deck.",{"t":13,"x":384},"General Packet Radio ServiceAn enhanced version of GSM, known as 2.5G, enabling high speed data transmition.",{"t":13,"x":386},"GeofencingA message sent to users that are within a set radius of where they may find certain point of interest, offer, etc.",{"t":13,"x":388},"GeotargetingThe retrieval of user data based on their current location.",{"t":13,"x":390},"Global System for Mobile Communications (GSM)The standard for 2G digital cellular networks.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FGSM",{"t":13,"x":392},"Google Play StoreGoogle’s online store for Android users.",{"t":13,"x":394},"Graphic BannersAn advertisement that features an image contained on a banner.",{"t":13,"x":396},"Graphics Interchange FormatA color image format for mobile banner ads.",{"t":13,"x":398},"GreetingA voicemail that is activated when a caller can’t reach the recipient.",{"t":13,"x":400},"Hands FreeThe possibility to use a mobile phone without handling it physically.",{"t":13,"x":402},"HandsetA mobile phone or device.",{"t":13,"x":404},"Heading\u002FH tagsA specific denomination within the text of a web site, such as a title or a subtitle.",{"t":13,"x":406},"High Speed Downlink Packet AccessAn enhanced version of Universal Mobile Telecommunications System (UMTS) 3G technology.",{"t":13,"x":408},"ImageAny graphic or photographic file, such as as JPG, PNG, GIF, displayed on a handset.",{"t":13,"x":410},"Image AdAn image that once clicked on redirect the user to an advertised destination via an active link.",{"t":13,"x":412},"i-ModeA mobile internet service developed in Japan that has a wide variety of internet standards.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FI-mode",{"t":13,"x":414},"ImpressionsA measurement used to determine the number of times an ad was viewed.",{"t":13,"x":416},"In-App MessagingMessages sent to users that are actively using the app, with updates or special features.",{"t":13,"x":418},"In-App PurchasesA purchase made through an app. This include digital purchases as well as physical goods.",{"t":13,"x":420},"IndexThe database used to store content from a website, accessed by search engines.",{"t":13,"x":422},"Information on Demand (IOD)Updates or special information sent to a user in the form of an alert.",{"t":13,"x":424},"Instant Voice ResponseA computerized system in which users interact with fromt their handset.",{"t":13,"x":426},"Integrated Digital Enhanced Network (iDEN)A wireless technology developed by Motorola that combines digital cellular telephone and a two way radio.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FIDEN",{"t":13,"x":428},"Interactive TVA TV programming technology in which the user and interact with.",{"t":13,"x":430},"Interactive Voice Response (IVR)A technology that involves the user using his or her voice in order to activate a function, rather than texting a response.",{"t":13,"x":432},"Interstitial AdsEmbedded images, texts or videos to an MMS ad message.",{"t":13,"x":434},"International Mobile Equipment IdentityA unique set of numbers that correspond to a mobile phone.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FInternational_Mobile_Station_Equipment_Identity",{"t":13,"x":436},"Internet of ThingsA network that allows physical objects to connect via software or hardware connectivity to collect and exchange data.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FInternet_of_Things",{"t":13,"x":438},"Interstitial Image AdAn MMS message with an advertising image inserted in the middle of it.",{"t":13,"x":440},"Interstitial Text AdAn MMS message with text inserted in the middle of it.",{"t":13,"x":442},"Interstitial Video AdAn MMS message with a video clip inserted in the middle of it.",{"t":13,"x":444},"iOSApple’s operating system available on Apple devices (iPhones, iPads, etc.)More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FIOS",{"t":13,"x":446},"JailbreakingBypassing the hardware restrictions of a phone.",{"t":13,"x":448},"JavaA programming language that is object oriented for application developers.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FJava_(programming_language)",{"t":13,"x":450},"Java GamesGames developed with Java that run with Java Virtual Machine.",{"t":13,"x":452},"Joint Photographic Experts Group (JPEG)An image format widely used on the web.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FJPEG",{"t":13,"x":454},"Jump PageA page that appears briefly to catch the attention of a user.",{"t":13,"x":456},"KeywordA target word within a text.",{"t":13,"x":458},"Keyword DensityThe amount of keywords and regular words within a text.",{"t":13,"x":460},"Landing PageThe page where users are redirected to after clicking on an ad.",{"t":13,"x":462},"Lifetime value (LTV)A user’s interactions with an app their entire lifetime.",{"t":13,"x":464},"Location Based Services (LBS)Customized message based on the whereabouts of the subscriber that provides the location of an interesting landmark or viewpoint.",{"t":13,"x":466},"Location InformationData that a mobile marketer uses to identify the whereabouts of a mobile device via GPS for example.",{"t":13,"x":468},"Lock Screen MessagesWhen a user’s device is no longer active and turns to “sleep” mode.",{"t":13,"x":470},"MastertoneAn audio file encoded for mobile devices.",{"t":13,"x":472},"MenuA table of options that can be accessed within an application.",{"t":13,"x":474},"MessagingThe action of sending and receiving SMS or MMS messages.",{"t":13,"x":476},"Meta DescriptionA tag that describes a web site’s content.",{"t":13,"x":478},"Mobile AdvertisingAny kind of advertising campaign that is communicated via mobile devices.",{"t":13,"x":480},"Mobile AppA software that runs on a mobile device.",{"t":13,"x":482},"Mobile Commerce (m-commerce)Any type of commerce that can be done through a mobile device.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FMobile_commerce",{"t":13,"x":484},"Mobile ContentAny type of media content that can be accessed via a mobile device.",{"t":13,"x":486},"Mobile Customer Relationship Management (CRM)Managing and improving app user’s relationship with the app’s provider.",{"t":13,"x":488},"Mobile DatingA dating interaction through social media, communities, applications, etc.",{"t":13,"x":490},"Mobile GamesGames created for mobile devices that use the handset’s technology.",{"t":13,"x":492},"Mobile Greeting CardA message that has predetermined message or the ability to add a custom one.",{"t":13,"x":494},"Mobile MarketerEntities such as advertisers, aggregators, distributors, etc. within the mobile ecosystem.",{"t":13,"x":496},"Mobile MarketingActivities that have to do with communicating and engaging with users in regards to a specific marketing campaign.",{"t":13,"x":498},"Mobile Marketing ProgramAny kind of advertising program that is available via mobile devices.",{"t":13,"x":500},"Mobile MessageAn SMS or MMS message sent to received by a handset.",{"t":13,"x":502},"Mobile Rich Media Ad Interface Definitions (MRAID)The creation of mobile experiences.",{"t":13,"x":504},"Mobile SearchA search done from a mobile browser.",{"t":13,"x":506},"Mobile ShortsShort videos created for mobile devices.",{"t":13,"x":508},"Mobile Station International ISDN Number (MSISDN)A unique number that identifies a carrier’s wireless device within its network.",{"t":13,"x":510},"Mobile SubscriberA user who opts in to a carrier’s wireless telecommunications services.",{"t":13,"x":512},"Mobile TVA TV program that is fitted for and streamed on mobile devices.",{"t":13,"x":514},"Mobile Virtual Network OperatorA third party service provider that uses a carrier’s network capabilities.",{"t":13,"x":516},"Mobile WidgetA small mobile application.",{"t":13,"x":518},"MobisodeA NewsCorp, Fox Broadcasting Company trademark of video content for mobile devices.",{"t":13,"x":520},"Mono ToneAn audio file that plays one musical note at a time.",{"t":13,"x":522},"Monthly Active Users (MAU)The number of users that are using an application over a month.",{"t":13,"x":524},"MO\u002FMT BillingA mobile originated or mobile terminated service for billing operations.",{"t":13,"x":526},"Motion Picture Experts Group (MPEG)A video and audio file that can be transmitted on small bandwidth networks.",{"t":13,"x":528},"MP3An MP3 audio format ringtone.",{"t":13,"x":530},"Multimedia Messaging Service (MMS)A message with embedded ads or media files.",{"t":13,"x":532},"Multiplayer Mobile GameA mobile game that allows two or more players are one time to play together on site or off site via a networking system.",{"t":13,"x":534},"Musical Instrument Digital Interface (MIDI)Music created in a digital format.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FMIDI",{"t":13,"x":536},"Near Field Communication (NFC)A short-range wireless connectivity tech that enables communication between devices when they’re brought within a few centimeters of each other.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FNear_field_communication",{"t":13,"x":538},"NeuStarThe organization that manages the common shortcodes’ directory and rents them via the CSCA.",{"t":13,"x":540},"Net Promoter Score (NPS)A survey that shows the level of loyalty of users.",{"t":13,"x":542},"Non-Personally Identifiable Information (NPII)Data retrieved with no end user contact information.",{"t":13,"x":544},"NoticeThe collective information an entity gathers of a mobile user, including policies, practices, security, etc.",{"t":13,"x":546},"Number PortabilityA legislation that allows users to keep their phone numbers if they decide to change the carrier provider they have.",{"t":13,"x":548},"OMA DownloadA protocol that allows downloading content in a reliable way.",{"t":13,"x":550},"Offer WallA page within an app that offers rewards and incentives in exchange for spending money.",{"t":13,"x":552},"Off PortalA sale point where users can get product or services outside the carrier’s deck.",{"t":13,"x":554},"Offer Based AdAn advertisement that offers a discount on a product or service.",{"t":13,"x":556},"On Device PortalA platform to access and update information on the user’s handset.",{"t":13,"x":558},"On PortalA sale point where users can get product or services on the carrier’s deck.",{"t":13,"x":560},"Online Performance Marketing (OPM)The retrieval of user information across websites to predict marketing trends and behavior.",{"t":13,"x":562},"Operator Assisted Chat ProgramA chat system with a specialized person.",{"t":13,"x":564},"Operator LogoThe carrier’s logo displayed on a handset that can be changed by the user willingly.",{"t":13,"x":566},"Opt-In\u002FOpt-OutTo subscribe or unsubscribe to any given platform.",{"t":13,"x":568},"Over-the-airA way to distribute updates to mobile devices in order for to access WAP or MMS services.",{"t":13,"x":570},"Personal Identification Number (PIN)A numbered password used to authenticate a user to a device or system.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FPersonal_identification_number",{"t":13,"x":572},"PSMS TariffA premium billing dollar unit.",{"t":13,"x":574},"Page ViewThe number of times a WAP or web site was viewed by a user.",{"t":13,"x":576},"Paid InclusionTo index a web site by paying a fee to a search engine.",{"t":13,"x":578},"Paid PlacementTo have a sponsored listing by paying a fee to a search engine.",{"t":13,"x":580},"Partial MMS AdAn MMS with an advertisement that the user opted into viewing.",{"t":13,"x":582},"Participation TelevisionThe interaction of a TV broadcast with its viewers.",{"t":13,"x":584},"PauseA user’s status in a chat service..",{"t":13,"x":586},"Pay-per DownloadWhen a user is billed for a selected content or service.",{"t":13,"x":588},"PayoutThe marketer’s net income.",{"t":13,"x":590},"Peer to Peer ChatA two way interaction between non professional individuals.",{"t":13,"x":592},"PenetrationThe percentage of the total mobile phone users.",{"t":13,"x":594},"Permission LevelA user’s permission to receive advertising messages from a carrier.",{"t":13,"x":596},"Personalization ContentThe handset’s items that can be customized by the user including wallpaper, tones, themes, etc.",{"t":13,"x":598},"PhabletA device that combines the size of a phone and a tablet.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FPhablet",{"t":13,"x":600},"Picture MessageA message that displays an image made out of QWERTY text.",{"t":13,"x":602},"PlacementThe adverisement’s displayment within a publisher’s mobile conten.",{"t":13,"x":604},"Polyphonic RingtoneA MIDI created audio file.",{"t":13,"x":606},"Post RollAn advertisement streamed after a video clip on a mobile device.",{"t":13,"x":608},"Post-slide Full Screen ImageAn advertisement that occupies the full screen of the device after an MMS message.",{"t":13,"x":610},"Potential AudienceThe total number of users or devices that are reached by a site’s content.",{"t":13,"x":612},"Pre-paidTo pay for use of a carrier’s telecommunication services in advance.",{"t":13,"x":614},"Pre-slide Full Screen ImageAn advertisement that occupies the full screen of the device before an MMS message.",{"t":13,"x":616},"Predictive TextAn intelligent software that facilitates typing words on a keypad.",{"t":13,"x":618},"Premium ContentContent that can be accessed by a separate charge.",{"t":13,"x":620},"Premium RateServices that have special charges applied to a user’s bill.",{"t":13,"x":622},"Premium Short Message ServiceA mechanism in which a user is billed a special charge.",{"t":13,"x":624},"PrivacyContent or user’s status being not public.",{"t":13,"x":626},"Program ApprovalA program that requires approval to provide a short code.",{"t":13,"x":628},"Promoted AdsMarketing content that is paid to be at the top of a search result.",{"t":13,"x":630},"PublisherA provider of WAP sites and advertising via WAP sites.",{"t":13,"x":632},"Push\u002FPull NotificationA notification that appears on the home screen of a mobile device.",{"t":13,"x":634},"QWERTYA handset’s standard text entry way that lets users type in words and form sentences.",{"t":13,"x":636},"Random Short CodeA sequence of numbers that is assigned to a company that uses short codes.",{"t":13,"x":638},"Real Time Streaming ProtocolA streaming media protocol that allows a user to control a video by inputting commands such as “play” or “pause”.",{"t":13,"x":640},"Really Simple SyndicationA format of web feeds to publish updated information such as on blogs.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FRSS",{"t":13,"x":642},"RedemptionThe percentage of users that took advantage of a particular discount.",{"t":13,"x":644},"RedirectThe action of sending a user to a new URL after clicking on a link.",{"t":13,"x":646},"ReferrerThe web site from which a user got redirected to a specific content.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FHTTP_referer",{"t":13,"x":648},"RelevanceA web site’s likelihood to be interesting or useful to a search engine user.",{"t":13,"x":650},"Reply ActionsA user’s response to an MMS message.",{"t":13,"x":652},"Response CapabilityThe means that a user’s device offers to respond.",{"t":13,"x":654},"Responsive Web Design (RWD)A web design that is suited for mobile devices. The site is displayed according to the size of the device’s resolution.",{"t":13,"x":656},"Revenue ShareThe splitting of income made by a mobile marketing program between the parties involved.",{"t":13,"x":658},"RingbacksThe audio a user listens when making a call (Mastertone, Polytone or a customized sound).",{"t":13,"x":660},"RingtonesThe audio a user listens when receiving a call (Mastertone, Polytone or a customized sound).",{"t":13,"x":662},"RoamingThe ability of a handset to use networks of other mobile carriers.",{"t":13,"x":664},"RoyaltiesA fee paid to the content provider to be used or repurposed.",{"t":13,"x":666},"Search Engine Optimization (SEO)A process that goes over a website’s data in order to be shown in search engine providers.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FSearch_engine_optimization",{"t":13,"x":668},"SIM ToolkitAdditional tools to the handset providing new services by the carrier.",{"t":13,"x":670},"SMS CenterThe service that manages SMS traffic within the carrier’s network.",{"t":13,"x":672},"SMS ChatTo interact with users within the SMS protocol.",{"t":13,"x":674},"SMS ToneA sound that notifies that a user has received an SMS message.",{"t":13,"x":676},"SMS to TVAn SMS that is displayed on a TV streaming service that can affect the program being aired.",{"t":13,"x":678},"Screen CharacteristicThe pixel and color characteristics of the device’s screen.",{"t":13,"x":680},"ScreensThe app’s version of a web site’s page.",{"t":13,"x":682},"Screen FlowThe tracking of the users movement’s throughout the app’s screens.",{"t":13,"x":684},"Screen Real EstateThe handset’s screen area that advertisers can use to place banners.",{"t":13,"x":686},"Screen SaverA still or animated image that activates itself when the user is no longer actively using the device.",{"t":13,"x":688},"Screen SizeThe handset’s display space, usually shown in pixels.",{"t":13,"x":690},"Search Engine MarketingA marketing effort to increase a web site’s visibility in search engine result pages.",{"t":13,"x":692},"Secondary KeywordA keyword used as a metrics’ gatherer or a geographic locator.",{"t":13,"x":694},"Second ScreenWhen interacting with two screens at the same time. TV and smartphone for example.",{"t":13,"x":696},"Series 60 phonesNokia’s user interface that runs on Symbian OS.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FS60_(software_platform)",{"t":13,"x":698},"Service ActivationThe active status of a mobile service aprooved by a carrier.",{"t":13,"x":700},"Service DiscoveryA way in which a user finds content of interest via online or offline.",{"t":13,"x":702},"Service ProviderAn entity that helps using or disclosing Personally Identifiable Information or Non-Personally Identifiable Information on behalf of a Mobile Marketer.",{"t":13,"x":704},"SessionsWhen a user opens a mobile app.",{"t":13,"x":706},"Session LengthThe amount of time an app has been opened by a user.",{"t":13,"x":708},"Session IntervalThe time between the app’s has been closed and it’s opened again.",{"t":13,"x":710},"Shared Short codeA short number combination that is used to manage mobile services and marketing campaigns.",{"t":13,"x":712},"Short Code ProgramA system that uses short code to opt in users.",{"t":13,"x":714},"Simple Messaging Service (SMS)A text message shown on mobile devices.",{"t":13,"x":716},"Single Player GamesA game that is played by one player only.",{"t":13,"x":718},"Site TaggingTo add an advertisement tag to a WAP site to allow a mobile campaign management service to deliver ads to the site.",{"t":13,"x":720},"SmartphoneA handheld device that combines both a mobile phones system as well as computer features.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FSmartphone",{"t":13,"x":722},"Smishing (SMS phishing)When a user is tricked into downloading a virus or malware onto a handset.",{"t":13,"x":724},"SoLoMoStands for Social, Local, Mobile.",{"t":13,"x":726},"Social Media MarketingA marketing method that uses social media networks.",{"t":13,"x":728},"Software Developer Kit (SDK)A group of tools that developers can use to create apps or unlock features within an already created app.",{"t":13,"x":730},"Spending Cap LimitsA cap limit placed on a user’s subscription which can be billed by the carrier.",{"t":13,"x":732},"SpiderA program used to index mobile web content by search engines.Also known as: Bot, robot.",{"t":13,"x":734},"Standard RateNormal text messaging charges.",{"t":13,"x":736},"Standard Rate ProgramA carrier’s program that offers the user to opt in to it’s standard rate billing system.",{"t":13,"x":738},"StreamingThe transmission of audio and video content over the internet.",{"t":13,"x":740},"Subscriber Identity Module (SIM)A circuit chip inserted into a handset that holds the device’s information including its phone number, identification details, phone book, etc.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FSubscriber_identity_module",{"t":13,"x":742},"Subscriber InformationThe mobile subscriber’s personal data including its Personally Identifiable Information and Non-Personally Identifiable Information.",{"t":13,"x":744},"SubscriptionA program in which content is accessed when a user subscribes to it.",{"t":13,"x":746},"Subscription Billing Renewal MessageA notice by which the user is informed about the renewal of a subscription program.",{"t":13,"x":748},"Subscription PeriodThe period of time that the subscription lasts.",{"t":13,"x":750},"Subscription ServiceA service that offers mobile content for a charged fee.",{"t":13,"x":752},"SymbianAn operating system for handsets.",{"t":13,"x":754},"Synchronized Multimedia Integration LanguageA markup language to describe MMS messages.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FSynchronized_Multimedia_Integration_Language",{"t":13,"x":756},"SynchronousA type of communication on real time with no delay.",{"t":13,"x":758},"TardisodesSimilar to a mobisode, except a tardisode was made for a UK program, Dr. Who, thus, is also a made-for-mobile program.",{"t":13,"x":760},"TargetingVarious criteria to make the delivery of a mobile advertisement more precise (age, gender, geographical, day parting, household income, etc.).",{"t":13,"x":762},"Text AdAn advertisement attached to a text.",{"t":13,"x":764},"Text LinkHighlighted, underlined and clickable texts with a link embedded.",{"t":13,"x":766},"ThemesThe look a handset’s interface that can be customized by the user.",{"t":13,"x":768},"ThroughputAn application’s ability to handle a number of messages over a period of time.",{"t":13,"x":770},"Time Division Multiple Access (TDMA)The sharing of a frequency by several users.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FTime_division_multiple_access",{"t":13,"x":772},"Time in AppThe amount of time a user has been actively involved with an app.",{"t":13,"x":774},"TrackingThe process in which a mobile campaign can gather information on its performance.",{"t":13,"x":776},"TranscodingTo convert an multimedia ad into different formats supported by several handsets.",{"t":13,"x":778},"Triple TapA method in which a user can enter information through their mobile phone.",{"t":13,"x":780},"UnlockedA phone that is not connected to a provider or carrier and can therefore be used with any SIM card.",{"t":13,"x":782},"UPC (Universal Product Code)A code used to track products within a store.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FUniversal_Product_Code",{"t":13,"x":784},"URL (Uniform Resource Locator)More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FUniform_Resource_Locator",{"t":13,"x":786},"User BehaviorHow users respond to an app.",{"t":13,"x":788},"User Experience (UX)The user’s thorough experience using an app or navigating a web site.",{"t":13,"x":790},"User Interface (UI)The user’s dashboard or interface within a specific app or website.",{"t":13,"x":792},"User SegmentsA shared user profile or behavior towards an app.",{"t":13,"x":794},"USShortcodes.comThe CSCA web site where one can apply to receive short codes.",{"t":13,"x":796},"Universal Mobile Telecommunications SystemA third generation mobile cellular system for networks based on the GSM standard.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FUMTS_(telecommunication)",{"t":13,"x":798},"Unsolicited MessagesMessages that seek no approval upon being received by a subscriber.",{"t":13,"x":800},"UnsubscribeThe action of opting out of a subscription.",{"t":13,"x":802},"Value Added ServiceAn added value to a network service.",{"t":13,"x":804},"vCardA digital business card.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FVCard",{"t":13,"x":806},"Video ToneAn audio and video ringtone that sounds on the user’s handset upon receiving a call.",{"t":13,"x":808},"Viral MarketingThe increase of brand awareness via various marketing efforts.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FViral_marketing",{"t":13,"x":810},"VisibilityA web site’s presence in search engines.",{"t":13,"x":812},"WallpaperA piece of graphic media that is displayed on headsets.",{"t":13,"x":814},"WAP StorefrontA third party mobile content web site.",{"t":13,"x":816},"Web AppsPrograms or softwares that can be used on the web. Some can be downloaded.",{"t":13,"x":818},"Web StorefrontA premium mobile content web site that enables to make multiple purchases.",{"t":13,"x":820},"White-Label ProductWhen a product or service provider offers its client to use its system as if it were theirs.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FWhite-label_product",{"t":13,"x":822},"Wideband Code Division Multiple AccessA 3G technology that can transmit and receive data faster that CDMA.",{"t":13,"x":824},"Wireless Application Protocol (WAP)A web site designed to be displayed on a mobile device.More information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FWireless_Application_Protocol",{"t":13,"x":826},"Wireless Markup Language (WML)A markup language intended for devices that implement the Wireless Application Protocol (WAP) specificationMore information: https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FWireless_Markup_Language",{"t":13,"x":828},"Wearable TechA device that can be worn on one’s body. Some examples are Google Glass or smart watch.",{"t":13,"x":830},"Zero Rated MessagingThe payment being assumed by the marketer or brand instead of the mobile user.",{"t":13,"x":832},"Give them a reason to interact with your brand. (Call-to-Action)Give them a way to interact with your brand. (QR code)Reap the rewards. (Higher sales, more visibility, increased engagement, etc.)","QR code glossary of technology terms • QRCodeKIT",1787155718474]