PortAventura World streamlines visitor experience with QRCodeKIT
Located in the heart of Spain’s Costa Dorada, PortAventura World is one of Europe’s most beloved theme park destinations. Since opening its gates in 1995, it has grown into a multi-park resort that includes PortAventura Park, Ferrari Land, and Caribe Aquatic Park, drawing millions of visitors every year from around the globe. Known for its world-class attractions and immersive themed areas, PortAventura World delivers unforgettable experiences across family entertainment, hospitality, and thrill rides.
To stay ahead of rising visitor expectations and streamline operations across its vast grounds, PortAventura World—together with their communications agency Feeling Comunicació—turned to QRCodeKIT.
“QRCodeKIT’s dynamic QR codes helped us communicate more efficiently, reduce printing, and support our sustainability goals.”
Valeria Russo, Director at Feeling Comunicació (design agency providing services to PortAventura World)
Smarter signage, better experience
With thousands of guests moving through the park daily, delivering real-time, accessible information is both a challenge and a necessity. PortAventura World adopted QRCodeKIT’s dynamic QR codes to create a more fluid and connected guest experience, all without overwhelming its printed infrastructure.
QR codes placed throughout the park now serve as the digital link between visitors and everything PortAventura World has to offer.
One scan provides:
Real-time show schedules and ride wait times
Access to multilingual content and park updates
Direct links to online ticketing, promotions, and seasonal events
And because QRCodeKIT allows PortAventura to change the destination behind each QR at any time, teams can make live updates to schedules or offers without reprinting a single sign.
One scan provides:
And because QRCodeKIT allows PortAventura to change the destination behind each QR at any time, teams can make live updates to schedules or offers without reprinting a single sign.
Sustainability meets agility
In addition to improving the visitor experience, QRCodeKIT has helped PortAventura cut down on material waste and operational costs. Before dynamic QR codes, frequent schedule changes, promotions, or safety updates meant reprinting dozens—or even hundreds—of signs throughout the resort.
Now, with editable QR codes in place, the park prints once and reuses the same materials across entire seasons.
The results?
Faster content updates across all zones
More agile communication during peak seasons or unexpected changes
Significant savings on paper, ink, and labor
Fewer visual distractions and cleaner park aesthetics
For a park that welcomes millions of visitors annually, these small shifts make a big difference.
Now, with editable QR codes in place, the park prints once and reuses the same materials across entire seasons.
The results?
For a park that welcomes millions of visitors annually, these small shifts make a big difference.
Paving the way for modern tourism
PortAventura World’s use of QRCodeKIT reflects a larger trend: the rise of connected tourism experiences. Visitors increasingly expect real-time information, intuitive navigation, and mobile-first interaction. Dynamic QR codes check every box without requiring apps or complex integrations.
For PortAventura World, they’ve become a foundational tool in its digital transformation: supporting sustainability, boosting operational efficiency, and creating a more seamless and engaging visit for every guest.
In an industry where the smallest details can shape the overall experience, QRCodeKIT gives theme parks like PortAventura Park the power to keep communication fresh, relevant, and ready for whatever the day brings.
For PortAventura World, they’ve become a foundational tool in its digital transformation: supporting sustainability, boosting operational efficiency, and creating a more seamless and engaging visit for every guest.
In an industry where the smallest details can shape the overall experience, QRCodeKIT gives theme parks like PortAventura Park the power to keep communication fresh, relevant, and ready for whatever the day brings.
