The booming of QR code marketing campaigns is now due to marketers brimming with creative ideas and promotions. Still, no one wants to open their device to a glut of text messages and alerts from codes they’ve scanned.
Brand awareness is crucial for a company, and QR codes are the new way to show your company to the world, or at least that is what tons of marketers from different companies think so.
For that reason, this post will show a compilation of the ten best ideas for your QR code marketing campaigns.
QR Code marketing campaigns ideas
Even though now the use of QR codes has extended to marketing functionalities, that was not the original intention. They were created by the Japanese Denso Wave as a tool to efficiently inventory car parts for the automotive industry.
Here are ten ideas you can implement in your marketing strategy with the help of QR codes:
Brochures, flyers, and advertisements
A good way to get your service or business discover in the offline world is to create a brochure or flyer with a QR code. This QR code can link to a website, coupon or even contest. Make something interesting and valuable to your customers. You want to get them excited about what you can offer so make sure to include some explanations about why they should scan the QR code you are providing.
Merchandising
Include QR codes to your merchandising with information about the product. Anything you can think of is possible, but imagine a collector piece, like a limited edition of a figure. If you include a QR code in a small card inside the box with information about the limited edition and its specific it will have even more value to the customer.
Packaging
Many brands are already using this option. It is one of the easiest ways to include a QR code since the product designer can just add it to the packing project. If your products are related to the food industry you can include different recipes in each product and at the same time promote your other products by adding the ingredients need it for the recipe.
Social Media profiles
Use QR codes to always be ready in networking events and share easily your social media profiles. You can save the QR code as an image in your gallery and the other person will be able to scan it from your phone. You can also add the QR code to your email signature, your resume… Print your QR code on your business card to show your contacts your online resume, connections and more.
Coupons and Discounts
Create promo campaigns and place them in printed QR codes around your store and on your magazines and brochures.
Take a look at the amazing marketing campaign that emart created in Korea with an extraordinary QR code to increase sales during lunch time.
Audio Books and podcasts
Link a QR code to your latest audiobook or podcast. There is an infinite of titles out there, make sure yours gets visible by providing customers with little propaganda about your audiobook or podcast and introduce them in mailboxes or distribute them at related stores.
Tests
Do you have an education company or are you a teacher? Add QR codes to lessons so students can easily access the test at the end of each lesson to reinforce what they have lear.
Newsletters
If you have a website or blog you should now that your email list is your business, if you are attending a fair or networking event to a niche related to your business be the original one. Create a Business card or brochure and include a QR code linking to your subscribe pop up or landing page. Make sure that the landing page is optimized for conversion so you will be sure you are getting those emails.
Audio Guides
Museums always count with audioguides to show their art pieces. If you have an exposition gallery or a private museum use QR codes to engage with visitors and link to the audio guide or even to the phone so they can listen and understand better what they are seeing.
If on the contrary, you have a tour agency or tour app you can create QR codes for special places so people can scan the codes and instantly learn about the site or monument.
Surveys
Another great way to obtain information about your clients or even your services is to link QR codes to a survey. Put them in the waiting line or in the receipts. This way when people are waiting in line or have already purchased one of your products you can get feedback from them.
New ideas and trends in QR code marketing campaigns
To stay ahead of the competition, it is essential to keep innovating and incorporating the latest trends in QR code marketing. Here are some advanced ideas:
Dynamic QR codes
Dynamic QR codes can be updated without changing the printed QR code. This flexibility allows you to modify the linked content based on your marketing campaign’s progress. For instance, you can change the landing page link from a discount offer to a new product launch without printing new codes.
QR codes with augmented reality (AR)
Combining QR codes with AR technology creates an immersive experience for users. When scanned, the QR code can trigger an AR experience, such as a 3D model of your product or an interactive game. RealityMAX is an excellent platform for this purpose. It allows users to visualize and collaborate on 3D projects and view them in augmented reality, which can be shared easily via QR codes. This can significantly enhance user engagement and make your marketing campaign stand out.
Personalized QR codes
Personalization is a powerful marketing tool. Use data from QR code scans to personalize follow-up communications. For example, if a customer scans a QR code on a product, you can send personalized emails with recommendations based on their interest.
QR codes in payment systems
The use of QR codes in payment systems is growing rapidly. Many retailers and e-commerce platforms are adopting QR codes for seamless and contactless payments. This trend is likely to continue, making QR codes a crucial part of any comprehensive marketing strategy.
Enhanced security features
With the increasing use of QR codes, security is a significant concern. Ensure your QR codes are secure by using encrypted URLs and adding verification steps. This builds trust with your customers and protects their data.
Expanding use in public services
QR codes are being increasingly used in public services. From accessing public transport schedules to paying utility bills, QR codes provide a quick and convenient way for users to access information and services. Integrating QR codes into public service campaigns can enhance user convenience and engagement.
Conclusions
QR codes are the perfect tool to implement in many different marketing campaigns as we have seen above. If you want to know how to create QR codes and put them into practice, start your free trial with our QR code generator. Make the perfect QR code for your business and start using it in any of these 10 ideas or any other you have in mind.
Let us know in the comments below if you have any more ideas for great marketing campaigns using QR codes.
By integrating these advanced tips and leveraging the power of QR codes, you can create innovative and effective marketing campaigns that capture your audience’s attention and drive engagement. Stay ahead of the competition by continually exploring new ways to use QR codes in your marketing strategy.
