We invented dynamic
QR codes
in 2009.
Now we're making them talk.

From a side experiment in augmented reality to the invisible infrastructure behind millions of scans. And now, the first QR code that holds a real conversation.

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Years of innovation
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User rating
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Continents served
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Venture funding
THE ORIGIN

A side experiment that changed 
how the world scans.

In 2009, Diego Gopen was building browser-native augmented reality experiences. The friction was simple but frustrating: every time the experience changed, the printed marker had to be reprinted.

His solution was elegant. Separate the code from its destination. The printed marker stays the same. What it launches can change anytime.

He called Mauro Casula, a university friend from Politecnico di Milano whose technical instincts he trusted. Within weeks they had a working prototype. They coined the term dynamic QR code and launched uQR.me, the world’s first platform for creating and managing editable QR codes.

They never patented it. They gave it to the world.

Once I figured it out, I realized this could be used for way more than just AR.

A side experiment that changed 
how the world scans.
THE TEAM

Two founders became three. No investors. Just belief.

In those early days it was just Diego and Mauro. But soon they were joined by Roberto Maggio, a marketer who gave the project its first voice in the world.

What brought them together was not funding or hype. It was the conviction that a good idea, built patiently, could outlast any well-funded competitor.

And it did. While venture-backed platforms raised millions and shut down within two years, QRCodeKIT kept building. When those platforms disappeared, their users found a home here and stayed.

We've had so many users come to us saying: the platform I was using disappeared, can you help? And we always say the same thing: Welcome home.

Two founders became three. No investors. Just belief.
THE JOURNEY

More than fifteen years. One through line.

2009
Diego invents the first dynamic QR code while experimenting with web-based augmented reality.
1
2009
uQR.me launches as the world's first platform for creating and managing editable QR codes.
2
2023
uQR.me evolves into QRCodeKIT, with a broader platform and a growing enterprise client base.
3
2026
QRCodeKIT launches Cleo, the first AI agent that turns any QR code into a real conversation.
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WHAT IS NEXT

From editable to conversational. The next chapter starts now.

Dynamic QR codes solved the problem of what happens after the scan. Cleo solves the problem of what happens during the scan.

For the first time, a QR code can understand questions, respond in any language, guide users toward decisions, and learn from every interaction. All without reprinting a single code.

I didn't want to be in the spotlight. But maybe I should have left more breadcrumbs on the internet.

From editable to conversational. The next chapter starts now.
THE FOUNDING TEAM

Three friends.
One idea that changed everything.

No investors, no press launches. Just three people who believed in a technology the world had not seen yet.
Diego Gopen
CEO AND CO-FOUNDER

Diego Gopen

The inventor of the dynamic QR code. In 2009, Diego was experimenting with browser-native AR when the idea struck: a code whose destination could change without reprinting. He has been building on that idea for 15 years.

Mauro Casula
CTO AND CO-FOUNDER

Mauro Casula

The first call Diego made. A fellow Politecnico di Milano graduate whose technical instincts helped turn a weekend experiment into a global platform. Mauro has been building the infrastructure behind QRCodeKIT from day one.

Roberto Maggio
CMO

Roberto Maggio

The voice that gave the project its place in the world. Roberto joined in the earliest days to shape the communication strategy and help people understand why a QR code should be dynamic. He has been telling that story ever since.

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