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Since 2009

We invented dynamic QR codes in 2009. Now we're making them talk.

From a side experiment in augmented reality to the invisible infrastructure behind millions of scans. And now, the first QR code that holds a real conversation.

A side experiment that changed how the world scans.

A side experiment that changed how the world scans.

Back in 2009, our founder Diego Gopen was building browser-native augmented reality experiences and kept hitting the same wall: every time a destination changed, the printed marker had to be reprinted. So he separated the code from its destination, and the world's first dynamic QR code platform, uQR.me, was born.

Once I figured it out, I realized this could be used for way more than just AR.
Diego Gopen · CEO and Co-founder, QRCodeKIT
Two founders became three. No investors. Just belief.

Two founders became three. No investors. Just belief.

Co-founder Mauro Casula joined within weeks to lead the engineering, and Roberto Maggio later shaped the marketing direction. We built patiently, without venture funding, and outlasted the well-funded competitors that came and went.

We've had so many users come to us saying: the platform I was using disappeared, can you help? And we always say the same thing: Welcome home.
Diego Gopen · CEO and Co-founder, QRCodeKIT

The short version, in four numbers.

2009
Building since
1M+
Companies on board
1.2B
Scans carried
4.6
Rated by real users

More than fifteen years. One through line.

  1. 2009

    The first dynamic QR code

    Diego separates the code from its destination so a printed marker never has to be reprinted again. uQR.me, the first dynamic QR code platform, is born.

  2. Weeks later

    Two founders became three

    Mauro Casula joins to lead the engineering and Roberto Maggio arrives in the earliest days to shape how the idea is explained.

  3. Today

    Independent throughout

    We built patiently and without venture funding, and outlasted the well-funded competitors that came and went.

  4. What is next

    From editable to conversational

    Cleo, our AI agent, now lives inside the code and answers in the visitor's own words. Over 1,200 businesses already put her to work.

From editable to conversational. The next chapter starts now.

From editable to conversational. The next chapter starts now.

Cleo is our AI agent that lives inside your QR codes. She understands questions, responds in multiple languages, and learns from every interaction, all without ever reprinting a code. Over 1,200 businesses are already putting Cleo to work.

I didn't want to be in the spotlight. But maybe I should have left more breadcrumbs on the internet.
Diego Gopen · On QRCodeKIT's quiet innovation
See Cleo in action

What we build for

The principles that have kept us independent and trusted for over a decade. We hold ourselves to the highest international standards, GDPR compliant and ISO certified for quality, security, and the environment.

Codes that never expire

Your QR codes stay live and editable for the long haul. No surprise sunsets, no reprints, no vanishing platforms.

Privacy by design

GDPR-compliant data shielding and 24/7 cybersecurity monitoring keep every scan and every customer safe.

Independent and patient

We grew without venture funding, so our roadmap answers to our users, not to investors chasing an exit.

Always inventing

From the first dynamic QR code to Cleo, our AI agent, we keep pushing what a single scan can do.

Three friends. One idea that changed everything.

Diego Gopen
Diego GopenThe inventor of the dynamic QR code. In 2009, Diego was experimenting with browser-native AR when the idea struck: a code whose destination could change without reprinting. He has been building on that idea since 2009.
Mauro Casula
Mauro CasulaThe first call Diego made. A fellow Politecnico di Milano graduate whose technical instincts helped turn a weekend experiment into a global platform. Mauro has been building the infrastructure behind QRCodeKIT from day one.
Roberto Maggio
Roberto MaggioThe voice that gave the project its place in the world. Roberto joined in the earliest days to shape the communication strategy and help people understand why a QR code should be dynamic. He has been telling that story ever since.

Looking for the facts in one place? Legal entity, history, features, security and pricing are on the official information page.

Trusted by teams at

Woolworths, Müller, Janssen, P&G, FerreroApple, Amazon, Netflix, Hilton, NikeCoca-Cola, NASA, Philips, 3M, UnileverTetra Pak, McDonald's, Janssen, LEGO, SteelcaseWalmart, Asahi, Nestlé, Beko, Lidl

4.6 stars from real users. No incentives. No shortcuts.

Every review on Trustpilot is unprompted and unfiltered. We reply to 100% of them, including the critical ones.

Read QRCodeKIT reviews on Trustpilot

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No credit card. No expiry. The original dynamic QR platform since 2009.

A dynamic QR code surrounded by the content it can hold