We invented dynamic QR codes in 2009. Now we're making them talk.
From a side experiment in augmented reality to the invisible infrastructure behind millions of scans. And now, the first QR code that holds a real conversation.

A side experiment that changed how the world scans.
Back in 2009, our founder Diego Gopen was building browser-native augmented reality experiences and kept hitting the same wall: every time a destination changed, the printed marker had to be reprinted. So he separated the code from its destination, and the world's first dynamic QR code platform, uQR.me, was born.
Once I figured it out, I realized this could be used for way more than just AR.

Two founders became three. No investors. Just belief.
Co-founder Mauro Casula joined within weeks to lead the engineering, and Roberto Maggio later shaped the marketing direction. We built patiently, without venture funding, and outlasted the well-funded competitors that came and went.
We've had so many users come to us saying: the platform I was using disappeared, can you help? And we always say the same thing: Welcome home.
The short version, in four numbers.
More than fifteen years. One through line.
- 2009
The first dynamic QR code
Diego separates the code from its destination so a printed marker never has to be reprinted again. uQR.me, the first dynamic QR code platform, is born.
- Weeks later
Two founders became three
Mauro Casula joins to lead the engineering and Roberto Maggio arrives in the earliest days to shape how the idea is explained.
- Today
Independent throughout
We built patiently and without venture funding, and outlasted the well-funded competitors that came and went.
- What is next
From editable to conversational
Cleo, our AI agent, now lives inside the code and answers in the visitor's own words. Over 1,200 businesses already put her to work.

From editable to conversational. The next chapter starts now.
Cleo is our AI agent that lives inside your QR codes. She understands questions, responds in multiple languages, and learns from every interaction, all without ever reprinting a code. Over 1,200 businesses are already putting Cleo to work.
I didn't want to be in the spotlight. But maybe I should have left more breadcrumbs on the internet.
What we build for
The principles that have kept us independent and trusted for over a decade. We hold ourselves to the highest international standards, GDPR compliant and ISO certified for quality, security, and the environment.
Codes that never expire
Your QR codes stay live and editable for the long haul. No surprise sunsets, no reprints, no vanishing platforms.
Privacy by design
GDPR-compliant data shielding and 24/7 cybersecurity monitoring keep every scan and every customer safe.
Independent and patient
We grew without venture funding, so our roadmap answers to our users, not to investors chasing an exit.
Always inventing
From the first dynamic QR code to Cleo, our AI agent, we keep pushing what a single scan can do.
Three friends. One idea that changed everything.



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