GS1 Digital link QR code for product packaging

A digital link QR code turns product packaging into a direct link to data, compliance, and engagement across the product lifecycle.

Digital Product Passports

Connect products to compliance, regulatory, and sustainability information through a single digital link.

Consumer engagement

Deliver product experiences before, during, and after purchase using the same link on packaging.

Supply chain management

Link products to data, systems, and partners across the supply chain with one standardized link.

Why use a GS1 Digital Link QR code?

A GS1 Digital Link QR code connects product packaging to trusted digital information and services. Instead of pointing to a single static page, it links each product to its digital identity, making it easier to support compliance, engage consumers, and manage product data at scale.

One Digital Link that works before, during, and after purchase

The strength of Digital Link lies in its flexibility. What a shopper sees before buying can be different from what they access in-store or after purchase. The product stays the same, the packaging stays the same, but the digital experience evolves with the customer journey.

Turn packaging into a digital product interface

With Digital Link, packaging is no longer a static surface. It becomes a direct interface between products, data, and people. Instead of trying to fit everything on a label, brands can deliver relevant, up-to-date information through a single digital entry point.

Built to replace traditional barcodes over time

GS1 Digital Link QR codes are designed to work where traditional barcodes work today, including smartphones and checkout environments. They can coexist with existing codes or gradually replace them, while unlocking far more value beyond price and identification.

Meet Cleo, your AI product assistant

Cleo is an AI assistant connected through Digital Link that helps products communicate in a natural, human way. Shoppers can ask questions, explore product details, and get relevant answers directly from the packaging, before, during, and after purchase.

More than a URL: a product ID plus a web address

A GS1 Digital Link is built by combining a web address with a product identifier such as a GTIN or SKU. This structure allows each product to be uniquely identified and connected to the right digital information, systems, and experiences through a single, standardized link.

Create context-aware product experiences

Serve different content depending on who scans, where they are, or when they scan. GS1 Digital Link makes product experiences adaptable without increasing packaging complexity.

FAQs

What is a GS1 Digital Link QR code?

A GS1 Digital Link QR code is a QR code that resolves to a Digital Link. It connects a physical product to structured digital data, services, and experiences through a single, persistent link.

What is GS1 Digital Link used for?

Digital Link is used for product information, smart packaging, compliance, traceability, consumer engagement, and system integration across the product lifecycle.

Can I see how GS1 Digital Link works?

Yes. A demo allows you to see how GS1 Digital Link connects products, data, and experiences in real scenarios, and how it can support your specific use case.