QR codes on banners

You need a call-to-action (CTA). Give your audience some indication about what will happen if they scan the code. Will it lead to a coupon? A website? A shopping page? A YouTube video? Incentivize them to scan the QR code.

Customized QR codes attract more scans than non-customized ones. Paint them with your brand’s colors, give them a gradient for added flair and change the shape of the elements to complement your brand’s personality. When you’re done doing that, upload a logo to your code. The best type of logo to use is an icon, preferably with no writing. Our system automatically helps you assess the best size of logo to upload while still maintaining a scannable code.

You never know when you may want to reuse a QR code design. That’s why we make it easy to save your designs as templates. When you customize your QR code by changing its colors, etc, you’re technically not editing the QR code itself. Instead, you’re creating a “mask” to put over the code. You can save these masks and use them on as many QR codes as you like. Recycle them on new campaigns, use them for annual promotions and never worry about losing them or having to recreate them from scratch.

Every QR code you generate will come with a random short URL that connects the visitor with the content you want them to see. You can edit this short URL to be whatever you want. Put your brand name in there for some more of that sweet brand awareness and to foster trust with your audience. It’s your URL now, so make it your own!

Before you commit your QR code to print, test it, test it and test it again. Throughout the process of creating your code, our system automatically tracks your changes and tells you if your code is still scannable. However, even if our system tells you it’s perfectly fine, you should still test your code using a variety of devices. You can never test enough.

Remember that there is technically no maximum size for QR codes, but there is a minimum size and that is no smaller than 2 x 2 cm (about 0.8 x 08. in), but we recommend going no smaller than 3 x 3 cm (1 x 1 in) to be on the safe side.

Your code should have enough color contrast so the foreground stands out from the background and the design should still make it readable for scanners. We’ll help you keep your code scannable, but you should also test it relentlessly. (Don’t worry, your little code can take all the testing you can throw at it.)

When printing your code, it should complement your banner design, but it shouldn’t get lost in the design. You want people to notice it’s there so they can scan it.