Best practices for QR codes on banners
1. They increase your brand awareness
QR codes, at their core, are all about sharing information. Because of this, they can easily extend your banner’s reach. If your brand is already well known, you can use a QR code to give visitors a discount or to connect with you on your social media. If your brand is new, connect your QR code to something that will give guests more information about your business, like a video or a dedicated landing page.
A beautifully designed banner with a branded QR code can bump up your follower numbers. Get noticed at conferences, increase your media mentions and let influencers know you are a brand they want to be seen with.
The right QR code can turn a two-dimensional banner into a multi-dimensional brand experience for visitors. Check out all the various types of QR codes on banners you can use to increase your brand’s reach.
2. They give you measurable metrics
When visitors scan your codes, they collect useful information, like the day, the location and how many times people scanned the codes. You can even see the age and gender of your target audience, provided they have their Google accounts set to public. Speaking of Google, you can connect your QR codes to a Google Analytics ID to view all the stats there as well.
Having this information means you can adjust your marketing campaigns and get better ROI on them. Share this information with your team by inviting them into a QR code project or download the data in a report for a presentation. Optimizing your marketing has never been easier.
QR codes on Banners: the benefits
QR codes on banners make any marketing campaign a mobile-first experience by giving visitors a physical link to the digital world with a simple scan from their phone. While words and images alone can advertise your business, a QR code turns your banner into a way for customers to shop, book an appointment or do a number of other online activities as soon as they see it. QR codes on banners act as a shortcut to move people from merely viewing your banner to taking action right then and there. It’s the next best thing to having an actual salesperson there to talk with them.
How to create QR codes
1. Register for a 14-day free trial with QRcodeKit.com and choose the type of QR code you want on your banner.
2. Enter the necessary information for that QR code type.
3. Customize your QR code by editing the short URL and creating a template for it. Add your brand’s name, logo and colors.
4. Download your QR code in the file format you need. (We can help you choose the right one.)
5. Integrate your newly-created QR code into your banner design.
6. Watch the magic happen.
QR codes so they connect to something else.
For example, if you originally created a URL type of QR code to connect it to your website, but you want to change it to a download file code, you simply need to change the information in QRcodeKit.com and the code is as good as switched.
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Turn your banners into interactive marketing tools
How to get the most out of QR codes on banners
Here are some best practices for QR codes on banners to grab your audience’s attention and prompt them to take action.
Customized QR codes attract more scans than non-customized ones. Paint them with your brand’s colors, give them a gradient for added flair and change the shape of the elements to complement your brand’s personality. When you’re done doing that, upload a logo to your code. The best type of logo to use is an icon, preferably with no writing. Our system automatically helps you assess the best size of logo to upload while still maintaining a scannable code.
You never know when you may want to reuse a QR code design. That’s why we make it easy to save your designs as templates. When you customize your QR code by changing its colors, etc, you’re technically not editing the QR code itself. Instead, you’re creating a “mask” to put over the code. You can save these masks and use them on as many QR codes as you like. Recycle them on new campaigns, use them for annual promotions and never worry about losing them or having to recreate them from scratch.
Every QR code you generate will come with a random short URL that connects the visitor with the content you want them to see. You can edit this short URL to be whatever you want. Put your brand name in there for some more of that sweet brand awareness and to foster trust with your audience. It’s your URL now, so make it your own!
Before you commit your QR code to print, test it, test it and test it again. Throughout the process of creating your code, our system automatically tracks your changes and tells you if your code is still scannable. However, even if our system tells you it’s perfectly fine, you should still test your code using a variety of devices. You can never test enough.
Remember that there is technically no maximum size for QR codes, but there is a minimum size and that is no smaller than 2 x 2 cm (about 0.8 x 08. in), but we recommend going no smaller than 3 x 3 cm (1 x 1 in) to be on the safe side.
Your code should have enough color contrast so the foreground stands out from the background and the design should still make it readable for scanners. We’ll help you keep your code scannable, but you should also test it relentlessly. (Don’t worry, your little code can take all the testing you can throw at it.)
When printing your code, it should complement your banner design, but it shouldn’t get lost in the design. You want people to notice it’s there so they can scan it.
Some examples of QR codes on banners in action
Let’s say you have a new app to promote at an annual trade show. Print a nice, big banner to display in your booth with a well-designed App Store QR code on it and a clear CTA for visitors. This way, guests will be able to scan your code from afar if they like and you can still get customers downloading your app even if you are busy talking with others. No matter what type of phone the visitors have, they’ll be able to download your app.
To encourage repeat customers, you can print out a banner with a coupon QR code and hang it up at your store. Change the coupon every week or month to something new so customers are encouraged to come back and scan it again to see what the new deal is.
Everyone loves watching trailers for upcoming games and movies. If you’re a game developer and you have a strong following in different cities, you can hang some banners around town with a YouTube QR code that has a trailer for your latest game. You can always feature your latest game trailer because you can change the video that the code connects to.
Entice city people to embrace their wild side and take a tour with your company by printing out some artistic banners with a snazzy looking QR code and a bold CTA that catches people’s attention. Have the QR code lead to a discount that they simply can’t refuse. While you’re doing that, print some social media QR codes on stickers and stick them to the equipment your guests use and encourage them to follow you and post pictures of the amazing time they’re having.
Technology is a great way to promote education in schools. It can provide access to reach information while making the actual process enticing for students due to their inherent interactivity. Banners with QR codes for scavenger hunts or curricular information is a must.