Best practices for QR codes on newspapers
1. Enhance the shopping experience
Allow readers to shop straight from the pages of fashion magazines by having dynamic QR codes that allow readers to snag that new piece of clothing right away. Or, use a website QR code to direct shoppers to your own e-commerce site where they can order at will!
Partner with influencers by having social media QR codes that lead to honest reviews of products featured in the magazine to help make your readers savvy shoppers.
2. Enrich reader engagement
Reading words on a page is one thing, but QR codes on newspapers take stories and news to a whole new realm. Connect a download file QR code to an MP3 of the interview you’ve featured.
There are so many ways newspapers and magazines can use QR codes to engage readers on a deeper level.
3. Connect readers to writers
Create social media QR codes for the writers who appear in your publication and print them beside the writers’ names and photos. Readers who want to stay up to date with the writers can scan the codes and choose the social platforms they’re familiar with to connect. If writers are more interested in potential networking possibilities, a digital business card QR code is the way to go.
4. Increase return on investment (ROI)
Collect data with your dynamic QR code on newspapers and magazines, track the success of your campaigns and make necessary adjustments to future campaigns to boost your ROI. We must warn you, though; collecting data is a complicated process that involves — we’re joking! We do it all for you! All you need to do is read the data or download it in a report you can share with your team. It’s the easiest thing in the entire world. (We checked. Maybe breathing is easier.)
QR codes on newspapers and magazines: The benefits
Using QR codes on newspapers and magazines allow readers to immediately buy what they’re looking at, instantly donate to the cause they’re reading about and give readers a way to rapidly find more information to augment what they’re learning.
They’re not just for ads, either. Newspapers and magazines themselves can use QR codes within their pages to lead readers to more information about the stories they’re covering. They’re so useful!
How to generate QR codes
on newspapers
1. Create a free account with QR Code KIT and choose the type of QR code you want on your newspaper or magazine.
2. Enter the necessary information for that QR code type.
3. Customize your QR code by editing the short URL and creating a template for it. Add your brand’s name, logo and colors.
4. Download your QR code in the file format you need. (We can help you choose the right one.)
5. Integrate your newly-created QR code into your newspaper or magazine design.
6. Watch the magic happen.
These are dynamic QR codes, meaning you can change them at any time without having to reprint the code. If you want to switch what they connect to, you simply edit them in your QRcodeKit.com account and it’s like having a whole new code without having to reprint it.
