Best practices for QR codes on vehicles
1. Increase the ROI of your branded vehicles
Branded vehicles are a great way to get the word out about your business. Wherever your vehicle is, there are bound to be folks checking it out. But, as with any other form of advertising, branded vehicles alone are passive forms of advertising.
Having QR codes on vehicles as part of the branded wrapping turns them into active advertising. The beauty of active advertising is that it promotes interaction with your brand. When viewers of your branded vehicle take action to scan your QR code, they are more likely to become fans and followers.
2. Track your path to success
Dynamic QR codes on vehicles provide you with some basic analytics that will help you determine the relative ROI of your campaign and where you need to make adjustments to boost that ROI. The data our codes give you include when and where your codes were scanned along with how many new and total scans they collect throughout a given day. Plus, they tell you what types of devices and operating systems were used to scan them.
This is real time data you get. Someone scans your code, that scan immediately shows up in the numbers. Download your data into reports to share with your team so everyone knows how amazing your QR codes on vehicles are doing.
QR codes on Vehicles: the benefits
How to generate QR codes
on vehicles
1. Register for a 14-day free trial with QRcodeKit.com and choose the type of QR code you want on your vehicle.
2. Enter the necessary information for that QR code type.
3. Customize your QR code by editing the short URL and creating a template for it. Add your brand’s name, logo and colors.
4. Download your QR code in the file format you need. (We can help you choose the right one.)
5. Integrate your newly-created QR code into your vehicle design.
6. Watch the magic happen.
Remember that these are dynamic QR codes and that means you can change them at any time. Update the content they link to or even change the type of code they are entirely without having to reprint them. They’re so versatile!
Do it correctly with QR codes on Vehicles
Real life examples of QR codes on vehicles
1. Let viewers know what they’re getting
2. Put a logo into your QR code
Your logo would look great in the middle of your QR codes on vehicles. Try it and see. We recommend logos that are simple icons with no words. Adding a logo makes your code more trustworthy and increases brand awareness.
3. Save your designs
4. Customize your short URL
If you want to add a little branding power to the short URL, go ahead and edit it to something that reflects your brand.
For a supercharged branding experience, go for the white label masking option. This will mask QRcodeKit.com’s involvement and make it seem like the code and the complete URL all comes from your website. Slick.
5. Test your codes
The minimum size a QR code should be is 3 x 3 cm (1 x 1 in). Technically, there is no maximum size for them, but keep in mind that the larger a code is, the further away a person needs to be to scan it.
Contrast in your QR code should be strong with a darker foreground and a lighter background.
Check out some applications for QR codes on vehicles
Event Management
Event planners can put a Mobile Page QR code on their vehicles that leads to a gallery of their past work so potential customers can scan it and peruse their portfolio. The mobile pages are hosted by QRcodeKit.com and are simple to edit. There is no coding knowledge needed. Add text, photos, videos and more to give visitors a visual smorgasbord of your best work.
Service Companies
Many service companies already have branded vehicles for doing house calls. Add a vCard QR code to the vehicle wrap so potential customers can scan it and immediately add your company to their phone contacts.
Or, have a Website QR Code lead straight to your booking page so passersby who need your service can immediately book with you.
Nonprofits
Nonprofits can gain followers and recognition with a Social Links QR code. They can also try to elicit donations right from their vehicles with a PayPal QR code that leads to the PayPal account or a Website QR code that leads to their donations page.
Restaurants
Restaurants that have their own delivery vehicles can include Menu QR codes so anyone passing by who happens to be hungry can scan the code and download a PDF version of their menu.
Or, put a Coupon code on the side of the vehicle and give people who scan it a discount.
