Best practices for QR codes on bottles
1. Enhance desire for your product
If done right, QR codes on bottles can help you craft a memorable experience that turns brand fans into brand ambassadors. QR codes are fantastic for enhanced storytelling that introduces interactive elements into your branding.
2. Make your labels smart
Everything is “smart” nowadays and QR codes can turn your ordinary labels into smart labels. You only have so much room on a bottle or can label, so it’s difficult to give consumers all the information you want. With a QR code, however, your label becomes virtually infinite. You can link it to a Mobile Page QR code and give customers whatever information you like. Since QR codes can be as small as 3 x 3 cm (1 x 1 in), they fit nicely on a bottle or can label without taking up too much room.
A YouTube QR code linked to a video showcasing the journey from raw ingredient to product, for instance, can have lasting positive effects on your brand loyalty.
3. Get fast feedback
4. Get valuable audience insights
Use this helpful information to tweak your QR code campaigns and get an even bigger ROI out of them.
QR codes on bottles and Ccans: the benefits
How to create QR codes
on bottles and cans
1. Register for a 14-day free trial with QRcodeKit.com and choose the type of QR code you want on your bottles or cans.
2. Enter the necessary information for that QR code type.
3. Customize your QR code by editing the short URL and creating a template for it. Add your brand’s name, logo and colors.
4. Download your QR code in the file format you need. (We can help you choose the right one.)
5. Integrate your newly-created QR code into your bottles or cans design.
6. Watch the magic happen.
If you need to change your QR code at any time, just edit the back end. You can change what it connects to and even change the type of QR code if you need to.
Ready to jump level?
Turn your bootles and cans into interactive obejcts
QR codes on bottles: how to nail them.
1. Add some instructions for consumers
2. Add your logo
3. Reuse your designs
4. Edit your URLs
Want even more branding power? Go for the white label masking service where the entire URL looks like it comes from your website.
5. Test prior to printing
QR codes on bottles and cans in action
Consumer Goods Packaging
Tourism
Wine tours are super popular and one of the most obvious ways to promote wine tours is right there on the wine! Create a Mobile Page QR code with all the details about the tour and add a way for customers to book it and pay for it right then and there.
Or, if you prefer, you can link a YouTube QR code to a video with a virtual tour of the winery and let visitors take the “tour” from the comfort of their own homes. Either way, it’s great promotion for the winery.
Event Management
If your brand is big enough to sponsor events, QR codes are a fantastic way to bring that sponsorship to life. For example, let’s say you’re a local brewery and you want to sponsor a summer festival. Customers who buy a 12-pack of your beer can receive a certain percentage off their entrance fee to the festival. Slap a Coupon QR code onto your beer packaging and anyone who buys a dozen brews gets in for a discount.
Gyms
Sometimes QR codes can be used for the simplest of things. Gyms constantly have to motivate people to be their best and branded protein shakes are superb for doing this. Design a series of Mobile Page QR codes that have motivational sayings and put the QR codes on the bottle labels. When gym members need a pick-me-up, they scan the code, read the message and get motivated!
