Best practices for QR codes on labels and stickers
1. Tap into people’s desire to participate
QR codes on labels and stickers are like little square brand ambassadors. They beckon passersby to scan them and see what the big deal is. When visitors see that others have stuck something on a public space somewhere, it subconsciously tells them that this is a brand worth talking about. Someone put this sticker here, so they clearly must have thought the brand was worth advertising. And then there’s that code. It gets people’s curiosity up. They want to see what’s on the “other side” of that code if they scan it.
2. Instill trust
While stickers are great for visitors discovering your brand in random places, the labels on your products are exactly where visitors expect to see your branding. But, you can still give them something unexpected and amazing by also having QR codes on label or stickers that lead to a deal with a Coupon QR code or your social media profiles with a Social Links QR code. QR codes on labels and stickers bring a whole new aspect of brand recognition to your company because they promote interactiveness. Your brand is no longer just a logo on a label, it’s something your customer can actually participate in and connect with on a deeper level.
3. Make your marketing smarter
Aside from giving folks a way to interact with your brand on a whole new level, QR codes on labels and stickers can give your brand a new way of tracking ROI for your marketing. That’s because every time someone scans your QR code, QRcodeKit.com saves that data, including where it was scanned, when it was scanned, the type of device used to scan it and how many new and total scans the code has collected. That’s a lot of useful information to get out of a scan! And you can use that information to adjust your marketing campaigns. Even better, you can link your code to a Google Analytics account if you want to.
QR codes on labels and stickers: the benefits
How to generate QR codes
on labels and stickers
1. Register for a 14-day free trial with QRcodeKit.com and choose the type of QR code you want on your sticker or label.
2. Enter the necessary information for that QR code type.
3. Customize your QR code by editing the short URL and creating a template for it. Add your brand’s name, logo and colors.
4. Download your QR code in the file format you need. (We can help you choose the right one.)
5. Integrate your newly-created QR code into your sticker or label design.
6. Watch the magic happen.
Remember that these are dynamic QR codes, which means they can be reused and recycled and edited without having to change the printed code. If you want your code to connect to different content, simply sign into your account, change the code on the back end and it’s as good as done. No need to reprint your code.
Ready to jump level?
Turn your stickers and labels into an interactive marketing tool
How to use QR codes on labels and stickers the right way
You basically can’t go wrong with QR codes on labels and stickers, but there are a few things you can do to get more scans and use them in a way that increases their value to you.
1. Be the teacher
2. Add a logo
3. Save your designs
We turn your designs into templates so you can reuse them on other campaigns if you want. This is great for seasonal campaigns or if you want to test out a few different designs to see which one gets the most scans.
4. Mask it
But, you can get even more brand recognition from using white label masking. That is where we “mask” the complete URL with a URL of your choosing to make it look like the entire thing comes from your website.
5. Test before you print
QR codes should be no smaller than 3 x 3 cm (1 x 1 in) and should have good contrast. The foreground needs to be darker than the background. QRcodeKit.com’s automatic system will help you with every step of customization, so don’t worry.
See QR codes on labels and stickers rock the world
Cities and Culture
Cities love tourists and tourists love learning about the places they’re visiting. So, cities can print out some QR code stickers with a Download File QR code and put them around the various landmarks in the city. Visitors can scan the codes, download MP3 files and hear all about the landmark they are looking at. It’s like being in a giant museum!
Give visitors a way to access a map that has all these landmarks (like via another Download File QR code with a PDF map or a Google Maps QR code) and you have a self-guiding tour visitors can do to discover all the hidden gems of your city.
Nonprofits
Nonprofits often have merchandise they sell to increase brand awareness and donations. Putting a QR code on the labels of this merchandise can help with both of those. Choose a PayPal QR code so fans can donate instantly or connect a YouTube QR code to a video that shows followers exactly where their donations go.
Consumer Packaged Goods
If your products help folks get creative in some way, make a gallery where you can showcase what they’ve made using your product. Ask your customers to send in photos of their creations and make a Mobile Page QR code to host photos of their work. Put the code on your labels so other customers can scan it and get inspired!
Personal Use
If you have a small event coming up, like an amateur play or little music festival or something, guerrilla marketing can be your best friend. Whip up some stickers with a Mobile Page QR code that contains all the details of your event and stick them around town with an enticing call to action.
Once your event is over, edit the QR code and turn it into a Social Links QR code so when guests scan it, they’re taken to a list of your various social media profiles and they can choose which ones they want to follow you on. Recycling!
Musicians and Artists
If you’re in a band and you’re touring, print some QR code stickers with a Website QR code linked to your band’s site. Slap one on every place you stop. Anyone who comes along after you will see the sticker and your too-good-to-ignore CTA and scan the sticker. Guess what? You just got a new fan!
Restaurants
If you’re a restaurant that has its own brand, a label would be perfect for a Menu QR code so shoppers who enjoy your brand can have your restaurant’s menu whenever they’re feeling hungry. Or, why not stick some stickers around town with your menu ready for people to download?
With the Menu QR code, you can upload up to 10 different PDF menus. When visitors scan the code, the menu or menus download to their phone so they always have it with them. If you have multiple menus, you can upload them all and let your visitors choose which ones they want to download.
