Best practices for QR codes on table tents
1. Fit more info on a small space
As useful as table tents are, they do have limited space. This is where QR codes on table tents come in extra handy. They take that limited space and make it unlimited. A Website QR code, for example, can take guests to whatever URL you want. This opens up a world of possibilities: give your guests the opportunity to review your establishment while the excellent customer service they’ve received is fresh in their minds by putting a Google Reviews QR code onto your table tent along with a call to action (CTA) asking them to leave a review.
2. Partner with people
If you run a restaurant, there is a 100% chance someone has taken a photo of one of your dishes and posted it on social media. Tap into this free form of advertising by putting a Social Links QR code on your table tent so visitors can scan it and instantly connect with your restaurant by choosing the social platforms they prefer from a list of all your available accounts. Ask them to tag you in their posts and enjoy that influencer lifestyle.
Table tents aren’t just for restaurants, though. Plenty of retail outlets use them at their checkout counters. Put a tent with a Social Links QR code by your check out and get yourself some new followers.
3. Get techy
If you have an app to promote to your customers, QR codes on table tents are a helpful way to do that. Place them around your establishment with a CTA asking visitors to scan them and download your app. The best part is that it doesn’t matter if visitors use an iPhone or an Android to scan the code because it will detect the operating system and take them to the appropriate app store. That’s one smart little code!
4. Track your marketing prowess
A key feature of dynamic QR codes on table tents is their tracking information that consists of when, where and how many times they were scanned in a day (including how many of those scans were new). If that’s not enough, they also tell you what type of device and operating system was used to scan them each time.
If you have a team, download all this real-time information into a report to share with them and then brainstorm ways you can use this data to help you increase scans. They’re a marketer’s dream come true!
QR codes on Table Tents: the benefits
We’re all familiar with table tents, those little triangular up-sellers that sit on tables and provide visitors with more information (and maybe try to get them to buy more). Think of them as miniature billboards.
When done right, they can help you:
– Increase brand awareness.
– Send traffic to your event booth.
– Promote your exclusive offers.
– Initiate networking opportunities for you.
– Enhance your menus.
– Facilitate easy access to your products and services.
Together, table tents and QR codes make a superb promotional pair.”
How to generate QR codes
on table tents
1. Register for a 14-day free trial with QRcodeKit.com and choose the type of QR code you want on your table tents.
2. Enter the necessary information for that QR code type.
3. Customize your QR code by editing the short URL and creating a template for it. Add your brand’s name, logo and colors.
4. Download your QR code in the file format you need. (We can help you choose the right one.)
5. Integrate your newly-created QR code into your table tents design.
6. Watch the magic happen.
Ready to jump level?
Turn your table tents into an interactive marketing tool
QR codes on table tents and the art of doing it right
There are a few rules (more like guidelines, really) about using QR codes on table tents that will make them even more effective than they already are.
1. Add an instruction manual
2. Give it the ol’ logo treatment
To make sure folks know your QR codes on table tents are something they want to scan, we suggest putting a logo in them. This will connect them to your brand and instill trust in people to go ahead and scan the codes. They love your brand, so why wouldn’t they scan something with your logo on it, right?
3. Recycle your designs
4. Create a memorable URL
For even more of a branding experience, we suggest using the white label masking option. This makes it seem like the code and URL all come from your own website. QRcodeKit.com isn’t even mentioned (but we do keep hosting everything, so don’t worry). It’s supercharged branding.
5. Test your codes
A couple of rules of thumb to keep in mind:
– The smallest size you should print them is 3 x 3 cm (1 x 1 in).
– Codes require good contrast with a darker foreground and a lighter background.
Our automated system will walk you through the whole process, so you’ll be in good hands.
QR codes on table tents take promotion to the next level
Restaurants
Restaurants and table tents go hand in hand. While you have visitors’ attention, why not get them to download your PDF menu with a Menu QR code? That way they’ll always have it and if they’re feeling famished at home, they can see your menu and place an order for pick-up or delivery.
Our Menu QR code can hold up to 10 menus in PDF or other image formats, so upload all your specialty menus. Update them as often as you need to.
Business Consultants
Showcase how your creative consulting has helped your clients by turning a specially designed mobile page into a case study with text, illustrations and videos and link the whole thing to a Mobile Page QR code. We host the mobile page and we’ve made it extremely easy to edit. You don’t need any coding knowledge.
Take your table tents to conferences and events and leave one in your lobby on the coffee table. Change the case study your code links to every once in a while to keep things fresh.
Weddings
Table tents don’t necessarily need to be for business. Tech up your wedding with some table tents that feature a YouTube QR code leading to a video montage of the happy couple. Guest can reminisce about the burgeoning love story and they’ll be talking about this unique feature of your nuptials for years to come.
Finance and Insurance
Most companies attend at least one networking event per year and have a booth with all their available information. The key is getting visitors to absorb that information. Things like posters, brochures and handouts are great for distributing information, but don’t overlook the humble little table tent. Have your staff’s vCards connected to vCard QR codes so visitors can instantly put their contact information into their phones.
Retailers
Collecting feedback is crucial for seeing what you’re doing right and fixing what isn’t going so well. You can help this by putting table tents around your store with a CTA asking visitors to leave a review along with a Google Reviews QR code. If you focus more on social media reviews, use a Social Links QR code to steer guests to your social media accounts for feedback. And, if Yelp is where you get most of your interaction, a Website QR code can link straight to your Yelp page.
To head off potentially negative reviews before they go live, provide guests with a way to contact you directly so you can deal with any issues that pop up right away. A WhatsApp QR code is ideal for this. Guests scan it and it opens WhatsApp on their phones with your business as the message recipient. You can even have a pre-written hello message ready to start the conversation. All they need to do is type out their message and hit send. You’ll be able to handle any issue that comes up before they take to a review site to air their grievances.
