Best practices for QR codes on tickets
1. Optimize events with QR codes on tickets
Connect attendees to your social media accounts with the help of a Social Links QR code, give them a discount on future events with a Coupon QR code or give them a sneak peek at upcoming concerts and shows with a Mobile Page QR code connected to a specially designed mobile page that we host. Edit the page with text, photos and videos to make it look eye-catching. (You don’t even need any coding experience.) Update the events list on the page regularly so it’s always up-to-date.
2. Get real time statistics
Track and measure the metrics of your QR codes on tickets with QRcodeKit.com’s handy tracking feature for our dynamic QR codes. See how many times your codes get scanned, see where they’ve been scanned and find out how many new and total scans they receive in a day. Here’s a little something extra; they also tell you what type of device and operating system are used to scan them.
The data helps you make adjustments to your marketing campaigns by allowing you to see what works and what requires a different approach.
QR codes on Tickets: the benefits
With a quick and easy scan, ticket holders can experience a whole new world of content linked to the little pieces of paper they’re holding.
How to generate QR codes
1. Register for a 14-day free trial with QRcodeKit.com and choose the type of QR code you want on your tickets.
2. Enter the necessary information for that QR code type.
3. Customize your QR code by editing the short URL and creating a template for it. Add your brand’s name, logo and colors.
4. Download your QR code in the file format you need. (We can help you choose the right one.)
5. Integrate your newly-created QR code into your ticket design.
6. Watch the magic happen.
Ready to jump level?
Turn your tickets into interactive objects
Tips and tricks for QR codes on tickets
There are some actions you can take that will garner you more scans. These are the QR code best practices. Think of them as a set of guidelines that will enhance the experience of your QR codes on tickets.
Let’s say you’ve decided to put a Download QR Code on your ticket with an MP3 of your next musical act. You’ll want to let your fans know that they can get a sample of your new music if they scan the code with a CTA like: “Scan me for a free preview of our next show!”
Like with superheroes, logos for QR codes are best when they’re a simple icon without words. Don’t worry too much about the size. Our automated system will walk you through uploading the right size of file for your code.
Every time you customize a new QR code, QRcodeKit.com can save that design as a template for potential future use. That means you can reuse a design without having to try and recreate it from scratch. Simply pick the design template to use with a QR code if you want to recycle a past design. This is ideal for recurring campaigns and testing out new looks to see which one works best.
Even better, it’s possible to use these URLs without the codes, making them perfect for sending out via tweets and other social media posts. When you click them, it’s the same as scanning the code.
If you want to go all in on branding, opt for white label masking, which hides QRcodeKit.com’s involvement altogether and makes it look like your code and full URL comes right from your website.
Keep in mind that the minimum recommended size for codes is 3 x 3 cm (1 x 1 in) and they require good contrast with a darker foreground over a lighter background.
Delight attendees with QR codes on tickets
Pop up parties are perfect for making guests feel like they’re at an exclusive event. Fashion retailers can host pop up parties to celebrate the changing of the seasons and the ushering in of new trends. Putting a Website QR code on your tickets that leads to your online store may just garner you some sales as shoppers marvel at all the new fashions they’re seeing.
Tickets, of course, don’t just need to be for events. Raffles are a tried and tested way for nonprofits to drum up interest and money and raffles need tickets. You could opt for generic tickets, or you could print out your own tickets with a Website QR code on them that leads to your donation page. If you have PayPal, a PayPal QR code connected to your account can prompt guests to donate right away.
Give your fans a treat by putting a Download File QR code on their concert tickets with an exclusive track they can download on an MP3. It will give you an extra special connection to your most ardent supporters.
Gaming and e-sports tournaments are becoming more and more common. Tickets to these events can double as promotional material by giving guests a way of downloading your new app. Print an App Store QR code on the ticket and when guests scan the code, it detects the type of operating system being used and takes them to the correct app store.
If multiple cultural events are run by the same organization, tickets are a magnificent way to promote the next, upcoming even on the calendar. A Website QR code can lead visitors to a calendar page on the city website. A YouTube QR code is ideal for giving guests a video preview of what’s to come.