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QR codes on product packaging

Give customers instant access to customer service reps, provide discounts or drive them to relevant online content with the help of QR codes on product packaging.

Best practices for QR codes on product packaging


1. Get feedbacks

Reviews are crucial for garnering trust among consumers. When people read honest reviews, it gives them confidence in the products they buy. Facilitate reviews on your social media sites with a Social Links QR code or use a Google Reviews QR code to direct your fans straight to a Google Reviews page where they can share their thoughts.


2. Gain lifetime customers

Want to turn a one-time purchaser into a lifelong customer? Give them a deal on their next purchase with you. A Coupon QR code printed right on your packaging will have them scanning and buying with regularity.


3. Go mobile with your commerce

An alternative to giving your customers a coupon is to print a promo code on your packaging along with a Website QR code that leads directly to your ecommerce site so customers can continue shopping right from the product packaging. Make it easy for them and they’ll stay loyal for a long time to come.


4. Track your success

The beauty of dynamic QR codes on product packaging (aside from the fact that you can change and edit them at will) is that they provide you with loads of useful tracking information such as when they were scanned, where they were scanned and how many total and unique scans they’ve collected. Along with this, they can also tell you what type of devices and operating systems are being used to scan them.

Product Packaging

QR codes on Product Packaging: the benefits

Increase the amount of information you give to customers without having to sacrifice your gorgeous packaging design. QR codes on product packaging can give customers a peek into your supply chain, an easy way to see all your social media accounts or a gateway to downloading your brand’s app. Do it all with a simple scan. No need to ruin your packaging’s aesthetics.

How to generate QR codes
on product packaging

Register for a free trial

1. Register for a 14-day free trial with QRcodeKit.com and choose the type of QR code you want on your packaging.


2. Enter the necessary information for that QR code type.


3. Customize your QR code by editing the short URL and creating a template for it. Add your brand’s name, logo and colors.


4. Download your QR code in the file format you need. (We can help you choose the right one.)


5. Integrate your newly-created QR code into your packaging design.



6. Watch the magic happen.



Hold up! Have we mentioned these are dynamic QR codes, meaning you can change them and edit their back ends whenever you need to? If you want to change what your code connects to or you want to change the type of code it is, simply sign into your account and edit the necessary information. No need to reprint it!

Ready to jump level?

Turn your product packaging into an interactive marketing tool

Blue girl phone

Power up your business with QR codes on product packaging

Here are some helpful guidelines to follow when you’re using QR codes on product packaging so you can get the most out of them.
You have to have a call to action (CTA). This will tell visitors what they can expect when they scan your code and will lead to more scans. Sometimes customers just need a little nudge in the right direction and your CTA is that nudge.
Putting your logo into your QR code is like another little CTA for folks. It tells them who this QR code belongs to and lets them know they can trust it. We’ll take you through the steps for adding a logo, which should be a small icon with no words. Our system will check your code to ensure it’s scannable even after you’ve added your logo. How convenient is that?
Whenever you create a fabulous new design for a QR code, QRcodeKit.com can save your new design as a template. This means you can reuse it without having to go through the hassle of trying to recreate all the steps you took to make it in the first place. You just go to your saved templates and pick the one you want to use. It’s great for seasonal and annual promotions!
QRcodeKit.com’s automated system checks your QR code after each step as you’re customizing it to make sure it remains scannable. But, this is just a backup. The real testing should be done by you and your team. Use a variety of devices to make sure all readers can scan it.

Keep your code at least 3 x 3 cm (1 x 1 in) in size and give it good contrast with a darker foreground on a lighter background and you should be okay. Our system will walk you through the customization process and we’re always available if you have any questions.

QR codes on product packaging doing their thing

International brands can put a Multi-Country Links QR code on their packaging so when a customer scans the code, they are taken to the website version associated with whatever country they’re in.

The QR code detects where the person is located and shows them the website version associated with their location. If you have a French version of your website, for example, and a customer in France orders your product and scans the code, instead of being taken to the English version of your site, they’d be taken to the French version.

You can have as many countries listed as you like and you can also set a default destination for countries not included on your list. It’s a fabulous tool for international brands that ship all over the world.

Make your user manual accessible to customers anywhere by connecting a Download File QR code to your manual as a PDF download. Now, your customers will always have it on their phones. If you find that your customers respond better to video instructions, use a YouTube QR code to connect to your YouTube channel where they can find a whole series of videos showing them how to use their new electronics.

Use a Whatsapp QR code to give customers a quick, easy way to connect with customer service if they have a question. You can even include a pre-written hello message to get the conversation started.

Retail outlets are constantly handing out bags to customers. This is a perfect opportunity to gather more social media followers with a Social Links QR code. Print one on your bags and ask customers to follow your accounts (even TikTok) to stay up to date on your sales and promotions. Or, to keep ‘em coming back, put a Coupon QR code on your bags so customers can’t wait to return and get a deal.

After being pampered at the spa, customers often want to buy the various lotions and other products that have been used on them. Make this easy for them by connecting a Website QR code to your online store and printing it on all your packaging, including your gift certificate envelopes. It’s a fabulous way to keep customers engaged even after they’ve gone home.