Best practices for QR codes on windows
1. Enhance consumer experience
Even before they get into your business, QR codes on windows engage customers by inviting them to scan the codes and find a world of online content waiting for them.
Invite them to follow you on social media with a Social Links QR code that lists all of your profiles and lets customers choose which ones they prefer. Put a seasonal catalog in the palm of their hands with a Download File QR code linked to a PDF version of your catalog. Or, keep things online and use a Mobile Page QR code to take visitors to a specially designed landing page. We host the mobile page for you. You don’t even need to know how to code.
2. Measure your metrics
Our dynamic QR codes on windows provide you with valuable metrics to keep track of how well your campaign is doing. There is info about when the codes have been scanned, where they’ve been scanned (perfect for when you have locations in multiple cities or countries), how many times they’ve been scanned, along with how many new and total scans they’ve received. They even tell you what type of device and operating system has been used to scan them.
The data is always up-to-date because it’s delivered in real time. Download data into a nifty report and share it with your team.
QR codes on windows: The Benefits
QR codes are common enough now that when shoppers see them, they generally know what to do (scan them). Use the general public’s familiarity with QR codes on windows to your advantage by adorning your shop windows with them along with a call to action (CTA) to give shoppers and passersby a link to your amazing online content.
How to generate QR codes
1. Register for a 14-day free trial with QRcodeKit.com and choose the type of QR code you want on your window.
2. Enter the necessary information for that QR code type.
3. Customize your QR code by editing the short URL and creating a template for it. Add your brand’s name, logo and colors.
4. Download your QR code in the file format you need. (We can help you choose the right one.)
5. Integrate your newly-created QR code into your window design.
6. Watch the magic happen.
These are dynamic QR codes, so they can be changed and edited on the back end as many times as you need. Change what they connect to or even alter the type of QR code they are. We’re talking complete flexibility here.
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Turn your windows into interactive objects
Tips and Tricks for QR codes on Windows
The vaunted CTA (call-to-action) is the best way to increase scans. Folks like to know what they’re getting when they scan a code, so let them know if this is a coupon or it leads to your social media accounts. It can be simple, but even a simple CTA will get people scanning.
Putting a logo into your QR code is key. This will instill trust with people and let them know exactly whose code it is. Even if it’s on your shop window, a logo is a good idea so everyone knows exactly who this code belongs to. It’s all about brand recognition.
We recommend simple icons for a logo that don’t contain any words. This way visitors will know it’s your code even if it’s printed small. Don’t worry about deciding on the size of the logo, our system will walk you through all that.
Recycle QR code designs for seasonal and recurring promotions with ease. QRcodeKit.com saves the QR code design you make as a template so you don’t have to bother trying to recreate them from scratch. If you want to reuse one of your delightful designs, just pick the template and put it on any new QR code you create.
Each code receives a short URL, which connects it to its content. The short URLs are editable, so you can change yours to whatever you like. (They are super useful for digital promotion, like in social media posts because clicking or tapping them is the same as scanning the code.)
Another level of customization is our white label masking. This makes it look like the code and the entire URL come from your own website. It’s the option to choose if you want the ultimate branding experience for your code.
While you’re busy creating your QR code, our automated system is busy analyzing it after every step to make sure it’s still scannable. But, we also recommend that you conduct testing on your QR code, too. Use a variety of devices to be extra sure it works.
Minimum recommended size is 3 x 3 cm (1 x 1 in) and your code should contain bold contrast with a darker foreground and a lighter background.
Check out QR codes on windows in action
Discounts are surefire lead magnets. With a Coupon QR code on your window, you can turn pedestrians into shoppers with a slick CTA. Better yet, use a Website QR code that leads to a web page where guests can register their email address to get even more discounts. You’ve now collected their email and you can market directly to them. Change up your offer once in a while to keep visitors coming back.
Want a more unique way to show off the homes you have for sale? Put a Mobile Page QR code on your real estate agency window that leads to a mobile page you’ve turned into a gallery of available homes. Link each home to a video tour of the house to give homebuyer’s a look at the property.
Why not give visitors a way to book with you even if they show up outside of your store hours? A Website QR code can lead to your booking page so you don’t miss out on any potential business, even if you’re not there in person.
Apps are incredibly useful for businesses, nonprofits and service professionals alike. No matter what you’re running, putting an App Stores QR code on your window will increase downloads as long as you have a superb CTA to entice people. If you run a festival, for example, and you have an app to promote, try a QR code on your storefront window and see just how many new downloads you get.
It’s up to all of us to help stop the spread of COVID-19 and a Coronavirus QR code can do just that. When visitors scan the code, they are taken to a form to fill out that asks them a series of questions and declares they don’t have any COVID-19 symptoms. If any of their answers raise a red flag, you are contacted and you can deal with the situation according to your policy.
The form only takes about two minutes to fill out and it is based on recommendations from the World Health Organization. The form is also compliant with the General Data Protection Regulation (GDPR). By putting a code on your business’ window, you can catch visitors as they come in and make sure they scan the code and fill out the form. It also works for employees.