Prima Galería enriches the art fair experience with QRCodeKIT
Founded in Chile, Prima Galería represents contemporary artists and regularly participates in some of Latin America’s most important art fairs, including events in Miami, Lima, Buenos Aires, Córdoba, and Santiago. Every exhibition is an opportunity to introduce collectors to new artists, showcase exceptional works, and build lasting relationships with buyers.
Art fairs, however, present a unique challenge. Visitors often spend only a few minutes at each booth, and there’s only so much information that can fit on a traditional artwork label. At the same time, purchasing a piece of art is rarely an impulsive decision. Collectors want time to study a work, learn about the artist, and compare options before committing to a purchase.
Prima Galería needed a simple way to extend the conversation beyond the booth while giving visitors immediate access to detailed information. That’s where QRCodeKIT became part of the experience.
Prima Galería needed a simple way to extend the conversation beyond the booth while giving visitors immediate access to detailed information. That’s where QRCodeKIT became part of the experience.
“The QR codes allow visitors to keep all the information about an artwork with them. It’s incredibly valuable that collectors can revisit its details while considering their purchase.”
Tamara Quinlan, Prima Galería
Tamara Quinlan, Prima Galería
Turning every artwork into a digital catalogue
Rather than relying solely on printed labels, Prima Galería places a dynamic QR code next to every artwork displayed at its exhibitions.
Each QR code opens a dedicated page containing comprehensive information about the piece, including the artist, technical specifications, high-quality photographs, previous exhibitions, appearances in books or exhibition catalogues, and pricing information. Visitors can explore every detail directly from their smartphones while standing in front of the artwork.
Each QR code opens a dedicated page containing comprehensive information about the piece, including the artist, technical specifications, high-quality photographs, previous exhibitions, appearances in books or exhibition catalogues, and pricing information. Visitors can explore every detail directly from their smartphones while standing in front of the artwork.
Because the QR codes are dynamic, the gallery can keep information updated throughout different exhibitions without changing the printed cards accompanying each piece.
The QR experience also creates a natural bridge to Prima Galería’s digital channels. Visitors can easily continue browsing the gallery’s website, discover additional artists, follow its Instagram profile, and stay informed about upcoming exhibitions and international art fairs.
The QR experience also creates a natural bridge to Prima Galería’s digital channels. Visitors can easily continue browsing the gallery’s website, discover additional artists, follow its Instagram profile, and stay informed about upcoming exhibitions and international art fairs.
Helping visitors explore and helping the gallery learn
QRCodeKIT has improved the experience for both visitors and the gallery team.
Collectors can browse artworks privately and at their own pace, including viewing prices without feeling uncomfortable about asking gallery staff. Those who decide to speak with a representative have often already reviewed the artwork in detail, making conversations more focused and meaningful.
The gallery also benefits from insights that would otherwise be impossible to collect. QRCodeKIT’s analytics reveal which artworks attract the most interest, allowing Prima Galería to compare visitor engagement across different countries and international art fairs.
These scan metrics provide valuable information that supports future exhibition planning, helping the gallery better understand audience preferences in each market.
Beyond the analytics, QR codes continue working long after visitors leave the exhibition hall. Because every scan also provides access to the gallery’s website and Instagram profile, potential collectors can stay connected, discover future exhibitions, and continue following the artists represented by Prima Galería throughout the buying journey.
Collectors can browse artworks privately and at their own pace, including viewing prices without feeling uncomfortable about asking gallery staff. Those who decide to speak with a representative have often already reviewed the artwork in detail, making conversations more focused and meaningful.
The gallery also benefits from insights that would otherwise be impossible to collect. QRCodeKIT’s analytics reveal which artworks attract the most interest, allowing Prima Galería to compare visitor engagement across different countries and international art fairs.
These scan metrics provide valuable information that supports future exhibition planning, helping the gallery better understand audience preferences in each market.
Beyond the analytics, QR codes continue working long after visitors leave the exhibition hall. Because every scan also provides access to the gallery’s website and Instagram profile, potential collectors can stay connected, discover future exhibitions, and continue following the artists represented by Prima Galería throughout the buying journey.
Extending the gallery beyond the exhibition space
Prima Galería demonstrates that QR codes can become an essential part of the art experience rather than simply an informational tool.
By connecting each artwork to rich digital content, the gallery gives visitors the freedom to explore at their own pace while providing collectors with everything they need to make thoughtful purchasing decisions. At the same time, QRCodeKIT helps the gallery understand audience behavior, strengthen relationships with potential buyers, and maintain engagement long after an art fair has ended.
For galleries exhibiting around the world, every conversation matters, but not every conversation happens inside the booth. With QRCodeKIT, Prima Galería ensures that each artwork continues telling its story wherever the visitor goes.
By connecting each artwork to rich digital content, the gallery gives visitors the freedom to explore at their own pace while providing collectors with everything they need to make thoughtful purchasing decisions. At the same time, QRCodeKIT helps the gallery understand audience behavior, strengthen relationships with potential buyers, and maintain engagement long after an art fair has ended.
For galleries exhibiting around the world, every conversation matters, but not every conversation happens inside the booth. With QRCodeKIT, Prima Galería ensures that each artwork continues telling its story wherever the visitor goes.
