White paper · 27 pages
Beyond the Barcode: The shift to GS1 Digital Link QR codes
27 pages with sources, up to date as of November 2026. Download it free and get your products 2027-ready.
This white paper explores
- Why the barcode is going 2D, and what GS1's Ambition 2027 asks retailers to do by the end of 2027
- How GS1 Digital Link puts the barcode number into a web address that rings up at the till and opens on any phone
- What batch, expiry and serial data make possible: targeted recalls, expiry checks and real traceability
- Which EU rules rely on a code on the product, and when: the Digital Product Passport, the battery passport and wine e-labels
- How to turn packaging into a media channel, with a six-step plan and a checklist to get your portfolio 2D-ready
Key figures from the paper
- 10 billion+barcode scans a dayGS1 US, 2024
- 45+countries have piloted 2D barcodes at the checkoutGS1, 2025
- 64%of shoppers have scanned a QR code on a product in store1WorldSync, 2024
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